Novi

Novi is a product claim verification platform used by leading retailers including Target, Sephora, Ulta Beauty, and Macy's. The platform enables retailers and brands in the CPG industry to meet surging consumer demand and grow loyalty through health & wellness claims, certifications, badges, and other values-based designations– a $2.5 trillion market in 2024. We envision a world of trustworthy CPG products for healthier people and planet. We serve an expanding list of categories, including Personal Care & Beauty, Household Essentials, Packaged Food & Beverage, Baby, Pet Care, Vitamins & Supplements, and Fashion. We’re a female-founded company helmed by a diverse team of data scientists, chemists, technologists, and CPG experts. We’re also parents, veterans, artists, marathoners, DIY-ers, and sustainability obsessives. Headquartered in the SF Bay Area, we’ve raised $50M from leading venture capital firms Defy Partners, Greylock Partners, Khosla Ventures, Maveron Ventures, Cowboy Ventures, and Tiger Global; clean living pioneer Jessica Alba; and the board members and founders of Clorox, P&G, The Honest Company, OpenTable, and Eventbrite. Join the 2,000+ retailers and brands using Novi to power conscious commerce!