Novi

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Novi is a product claim verification platform used by leading retailers including Target, Sephora, Ulta Beauty, and Macy's. The platform enables retailers and brands in the CPG industry to meet surging consumer demand and grow loyalty through health & wellness claims, certifications, badges, and other values-based designations– a $2.5 trillion market in 2024. We envision a world of trustworthy CPG products for healthier people and planet. We serve an expanding list of categories, including Personal Care & Beauty, Household Essentials, Packaged Food & Beverage, Baby, Pet Care, Vitamins & Supplements, and Fashion. We’re a female-founded company helmed by a diverse team of data scientists, chemists, technologists, and CPG experts. We’re also parents, veterans, artists, marathoners, DIY-ers, and sustainability obsessives. Headquartered in the SF Bay Area, we’ve raised $50M from leading venture capital firms Defy Partners, Greylock Partners, Khosla Ventures, Maveron Ventures, Cowboy Ventures, and Tiger Global; clean living pioneer Jessica Alba; and the board members and founders of Clorox, P&G, The Honest Company, OpenTable, and Eventbrite. Join the 2,000+ retailers and brands using Novi to power conscious commerce!

Company Details

Employees
62
Founded
-
Address
San Francisco, California 94133, Us
Industry
Software Development
NAICS
Software Publishers
HQ
San Francisco, California
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News

Novi Connect Raises $40M to Make Sustainability Accessible for Consumer Brands - PR Newswire

Novi Connect Raises $40M to Make Sustainability Accessible for Consumer Brands PR Newswire

The Future of Beauty: Kimberly Shenk of Novi Connect On How Their Technological Innovation Will… - Medium

The Future of Beauty: Kimberly Shenk of Novi Connect On How Their Technological Innovation Will… Medium

Best of Earth911 Podcast: Novi CEO Kimberly Shenk on Connecting Personal Care Product Companies With Sustainable Materials - Earth911

Best of Earth911 Podcast: Novi CEO Kimberly Shenk on Connecting Personal Care Product Companies With Sustainable Materials Earth911

How This B2B Sustainability Platform Is Going to Change the Way You Shop Forever - the-ethos.co

How This B2B Sustainability Platform Is Going to Change the Way You Shop Forever the-ethos.co

Marketplaces & Commerce - Greylock Partners

Marketplaces & Commerce Greylock Partners

Clean Beauty Tech: Novi helps brands source ingredients that meet clean beauty retailers’ guidelines - Cosmetics Design North America

Clean Beauty Tech: Novi helps brands source ingredients that meet clean beauty retailers’ guidelines Cosmetics Design North America

Novi Connect Raises $10.3M to Help Brands Build Transparent and Sustainable Products - PR Newswire

Novi Connect Raises $10.3M to Help Brands Build Transparent and Sustainable Products PR Newswire

Novi Launches AI Commerce Solution: Cracking the Code on AEO - PR Newswire

Novi Launches AI Commerce Solution: Cracking the Code on AEO PR Newswire

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