of my imagination (OMI)

OMI is a transport-focused industrial design studio specialising in the future of transport. Based in London, we partner with industry leaders worldwide to shape original, sustainable, and human-centred design that redefine how we move. Our work spans micro-mobility, transport interiors, electric vehicles, and spacecraft – each crafted with a detailed focus on practicality and foresight. Founders Daniel Window and Isabella Trani bring over 25 years of combined experience in transport design. Previously Creative Director at PriestmanGoode, Dan’s influential portfolio includes TFL’s New Tube and the Hyperloop, with his work having been featured at the London Design Museum. Isabella’s expertise complements this with a focus on intuitive, user-centred design that reimagines the passenger experience. OMI operates as a compact, independent studio, giving us the agility and dedication of a small team with the creative power of a larger agency. Our approach is grounded in originality and precision, providing truly tailored, distinctive design that is both imaginative and functional. Rethinking how we move.