Openfield Marketing

WHO WE ARE: We are a group of passionate marketers, specialising in sponsorship, brand experiences and corporate social investment. Collectively we have more than 100 years of experience. We total 50 in number and are one of the most awarded agencies in our field. We are a majority black owned, Level 1 BBBEE certified entity, which is focused on meeting client objectives in the most efficient way. WHAT WE DO: At Openfield, we create and amplify emotional experiences to achieve brand objectives. We do this using sponsorship, brand experiences and CSI. WHY WE DO IT: We know that emotional bonds govern the behaviour of people towards brands and consumers respond more positively to brands who know how to connect with them in ways that matter via something they’re passionate about. At Openfield we make that happen in a way that’s personally relevant and memorable to the consumer and that achieves the brand’s objectives. WHERE WE DO IT: In South Africa, we have offices in Johannesburg and Cape Town and an affiliate in Durban. Further afield we can operate in 15 African countries, plus we also have access to three sponsorship, experiential and event networks worldwide.