Loyalty is key to successful business. Since 1998, The Osservatorio Fedeltà at the University of Parma has conducted research in the customer loyalty “world”, studying best in class case histories and spreading the word of new customer loyalty approaches on a national and international scale.
The Osservatorio Fedeltà was born in 1998 within the Department of Economics at the University of Parma, drawing on over twenty years of research by the Marketing Area in the fields of Retail Management, Channel Relationships and Trade Marketing. The goal is to contribute to the development of a customer loyalty culture in our country. The Osservatorio Fedeltà would like to be the place for sharing ideas about loyalty marketing.
Every year, The Osservatorio’s research work is shared with Consumer Goods Manufacturing and Retailing Companies thanks to the “Il futuro del Micromarketing” (“The Micromarketing Future”) Workshop, when more than 400 managers, marketing practitioners and academics gather, at the University of Parma.
The Osservatorio Fedeltà aims to support managers, researchers and students interested both in developing research projects and knowing more about loyalty marketing and Customer Relationship Management.
The Osservatorio Fedeltà develops research and training projects for companies on loyalty and CRM topics. Another goal is to promote theses and dissertations that result from close cooperation between firms and students.
Prof. Cristina Ziliani is the director of the Osservatorio Fedeltà since 1999.
Company Details
- Employees
- 4
- Founded
- -
- Address
- Via Kennedy 6, Parma,emilia Romagna 43125,italy
- Industry
- Research Services
- NAICS
-
Scientific Research and Development ServicesResearch and Development in the Physical, Engineering, and Life SciencesResearch and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- Website
- osservatoriofedelta.it
- Keywords
- Loyalty Marketing, CRM, Customer Experience Management, Programmi fedeltà, Marketing Promotion, Customer Analytics, Segmentation.
- HQ
- Parma, Emilia Romagna
Osservatorio Fedeltà Unipr Questions
Osservatorio Fedeltà Unipr's website is osservatoriofedelta.it
Osservatorio Fedeltà Unipr's LinkedIn profile is https://it.linkedin.com/company/osservatorio-fedelt-unipr
Osservatorio Fedeltà Unipr has
4 employees.
View email and phone details for 4
employees at Osservatorio Fedeltà Unipr.
Osservatorio Fedeltà Unipr's industry is
Research Services
Osservatorio Fedeltà Unipr's top competitors are
Loyalty Academy,
Fingroove,
E-Fidelity,
Kettydo,
Loyalty Magazine Group,
Promotion Magazine,
Advice Group,
Caffeina | Ideas Never Sleep.,
Paganini Congressi,
Promotica.
Osservatorio Fedeltà Unipr's categories are Research Services
Osservatorio Fedeltà Unipr's founding year is 1998
