Paul's Custom Lures

Thank you for taking the first step in finding the "Best Lure" that meets your special fishing needs. I've been searching for years for lures that have great action but look like the real thing in the water. So I decided to provide fisherman with a world class product to improve their chances of hooking that trophy. In addition to my own custom designs you will also find other manufactures products such as AC Plug's, Rapala and more coming soon. I felt these baits not only have a proven track record of catching Big Fish but could also benifit from my concepts. My goal is to provide you with an exceptional product that delivers results. Please enjoy your purchase and use it with confidence! Sincerely, Paul Nielsen