People's Daily, China
Company intelligence

People's Daily, China Company Intelligence, Employees & Workforce Signals

People graph depth
3 signals
3 mapped workforce signals against a 14 employee size estimate.
Account research
5 steps
Account research checklist combines buying-committee coverage, ICP fit, related-company graph, domain trust, and people graph depth; raw contact values are hidden.
Social audience
644
Audience size from company social follower data.
Audience density
Moderate audience density
644 followers against 14 employee estimate, about 46 followers per estimated employee.
Evidence quality 100/100 Priority intelligence record

AeroLeads company intelligence

People's Daily, China workforce intelligence signals

Evidence from AeroLeads company records, matched professional profiles, and related company graph.

High confidence
Intelligence completeness
Partial intelligence record
6 of 11 major intelligence groups are available for this company.
Profile graph
Moderate profile graph
3 mapped workforce signals against a 14 employee size estimate.
Top seniority band
VP / Head
1 of 3 classified profile signals.
Social followers
644
Audience size from company social data.

Profile graph researchability

Visible people graph includes 3 visible people: 3 named, 3 titled, 3 located, and 0 contactable.

Profile research sample
Profile coverage evidence tier: Moderate profile coverage evidence. Profile coverage evidence combines 3 mapped workforce signals, 14 employee size estimate, and 21.4% profile graph coverage.
Multi-signal profile graph evidence: Researchability is based on 3 visible people with 3 populated evidence dimensions: named, titled, and located signals.
People
3
Named
3
Titled
3
Located
3
Contactable
0

Data methodology

AeroLeads renders only source-backed fields for this company page.

4 source groups
Company record Matched profile graph Related company graph Company signal fields
Blank source fields are omitted
Related companies are ordered deterministically
Structured data uses aggregate counts only

Intelligence completeness

6 of 11 major intelligence groups are available for this company.

6 / 11 groups
Partial intelligence record 54.5%
Workforce composition Contactability Decision makers Buying committee Domain confidence Market and peer context

Evidence quality

This page clears the 60+ AeroLeads company-intelligence evidence threshold.

100 / 100
Priority intelligence record Threshold 60+
Decision-maker coverage Related company graph Peer graph strength Peer position benchmark Market focus signals Profile graph researchability
Decision-maker intelligence
3 signals
Decision-maker coverage, Buying committee coverage, Account research checklist
Market and peer context
14 signals
Related company graph, Peer graph strength, Peer position benchmark
Workforce graph
11 signals
Profile graph researchability, Workforce location footprint, Management-to-IC proxy
Company momentum
2 signals
Company signal breadth, Company ownership signal
Source trust
8 signals
Domain confidence, Intelligence completeness, Company description
32 additional source-backed evidence signals are counted in this page quality score.

Domain trust signals

Domain confidence for people.cn is based on website domain and social profile.

35 / 100
Basic domain identity Limited domain evidence

Domain evidence combines website domain and social profile; raw email addresses are hidden.

Website domain
people.cn
The official website domain is available from the company source record.
Social profile
LinkedIn organization page
A LinkedIn organization page is present for this company record.

AeroLeads coverage snapshot

Profile sample
3
Visible people attached to this company page.
Profile graph depth
Moderate profile graph
3 mapped workforce signals against a 14 employee size estimate.
Domain confidence
Basic domain identity
Domain confidence for people.cn is based on website domain and social profile.
Company signal breadth
Two-signal company record
Company-level signals include social audience and ownership.
Company ownership signal
Nonprofit organization record
Company source record includes source type Nonprofit.
Audience density
Moderate audience density
644 followers against 14 employee estimate, about 46 followers per estimated employee.
Specialty signals
1
Specialty tags in the company record.
Market specificity
Tagged market profile
2 category and specialty signals in the company record.
Peer industry clusters
3
Industries represented by related company records.
Related companies
10
Company graph links available for comparison.
Industry benchmark
Evidence-backed industry benchmark
Industry benchmark uses 10 related companies, 2 same-industry peers, 3 benchmark dimensions, and 4 peer evidence types from the AeroLeads related-company graph.
Peer benchmark confidence
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 4 evidence types: industry context, employee benchmarks, website records, social profiles.
Peer position benchmark
Employee-scale peer position benchmark
Peer-position benchmark shows employee scale above 0% of 10 comparable related peers.
Peer comparison matrix
Limited peer comparison
Compares this company with related-company evidence across employee scale and peer graph evidence.
Workforce locations
3
Locations represented in visible profile signals.
Workforce distribution
Multi-location workforce
Visible profile location signals span 3 locations, led by New York, United States.
Workforce location footprint
Multi-country workforce footprint
Visible profile locations span 3 cities across 3 countries, led by New York.
Workforce distribution model
International distributed workforce model
Visible profile locations span 3 countries and 3 workforce locations; no single hub exceeds 33% of visible location signals.
Workforce geography evidence confidence
Multi-location workforce geography evidence
Workforce geography spans 3 locations across 3 visible profile signals. Top workforce hub differs from company location.
Workforce seniority tiers
3
Seniority bands derived from visible profile titles and levels.
Seniority evidence confidence
Multi-tier seniority evidence
Seniority graph spans 3 classified profile signals across 3 tiers. Leadership-heavy visible sample.
Classified seniority profiles
3
Visible profiles with usable seniority signals.
Management-to-IC proxy
Leadership-heavy visible sample
2 managerial seniority signals and 1 contributor signal appear in the visible seniority-classified sample.
Role title diversity
Diverse role title sample
3 distinct role titles across 3 visible titled profiles.
Visible role titles
3
Distinct role titles found in visible profile signals.
Decision-maker signals
2
Visible profiles matching seniority or leadership title patterns.
Decision-maker reachability
No visible decision-maker contact coverage
Mapped decision-maker signals do not include visible contact data.
Buying committee evidence confidence
Mapped buying committee
Mapped decision-maker signals span 1 business function.
Buyer persona availability
Single-persona buyer availability
Mapped decision-maker evidence covers People buyer; 0 of 1 buyer persona include visible contact data.
ICP fit
Research ICP fit
People's Daily, China matches the research ICP fit band for common outbound filters based on company size, market specificity, buying committee, and people graph depth.
Account research checklist
Source-backed account research checklist
Account research checklist combines buying-committee coverage, ICP fit, related-company graph, domain trust, and people graph depth; raw contact values are hidden.
Intelligence signal groups
10
AeroLeads signal groups available for this company.

Market focus signals

Primary industry
Newspaper Publishing
Market specificity
Tagged market profile
2 category and specialty signals in the company record.
Market evidence tier
Corroborated market evidence
Market evidence combines 5 classification signals from categories, specialties, related peer industries, and description keywords. 6 description-backed keyword signals are included.
Industry benchmark
Evidence-backed industry benchmark
Industry benchmark uses 10 related companies, 2 same-industry peers, 3 benchmark dimensions, and 4 peer evidence types from the AeroLeads related-company graph.
Top peer industry
Broadcast Media Production and Distribution
50% of 10 related peer industry signals.
Peer benchmark evidence
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 4 evidence types: industry context, employee benchmarks, website records, social profiles.
Size position
Smaller than most related peers
10 of 10 related employee-estimated peers are higher.
Peer graph strength
Benchmark-ready peer graph
Related peer graph has industry context, employee benchmarks, website records, and social profiles across 10 related companies.
Benchmark dimensions: peer graph strength, size benchmark, and size position.
Categories
Newspaper Publishing
Specialties
中国新闻社
Product-market keyword evidence
Description-backed market keywords
Keyword evidence comes from 3 source field groups: Category, Specialty, Description.
Product-market keyword evidence tier: High-confidence product-market keyword evidence. Product-market keyword evidence combines 8 unique market keywords, 3 source field groups, and 6 description-backed keywords (1 category, 1 specialty, and 6 description).
Newspaper Publishing · Category 中国新闻社 · Specialty biggest newspapers · Description place among · Description information claiming · Description news release · Description stations spreading around · Description important channel · Description
Related peer industries
Peer-industry evidence tier: High-confidence peer-industry evidence. Peer-industry evidence combines 10 related companies, 3 peer-industry clusters, and top peer industry Broadcast Media Production and Distribution at 50.0%.
Broadcast Media Production and Distribution 5 peers
50.0% of related peer industries
Media Production 3 peers
30.0% of related peer industries
Newspaper Publishing 2 peers
20.0% of related peer industries

Company signals

Company signal breadth
Two-signal company record
Company-level signals include social audience and ownership.
Corroborated company record evidence: Company record evidence combines 2 source-backed company signal types: social audience and ownership.
Social audience
644
Followers in the company source record.
Social audience evidence tier: Limited social-audience evidence. Social audience evidence uses 644 followers from source field social_followers.
Audience density
Moderate audience density
644 followers against 14 employee estimate, about 46 followers per estimated employee.
Audience-density evidence tier: Limited audience-density evidence. Audience-density evidence combines 644 social followers, 14 employee estimate, and 46 followers per estimated employee.
Company ownership
Nonprofit organization record
Company source record includes source type Nonprofit.
Company ownership evidence tier: Structured ownership evidence. Ownership evidence combines source type Nonprofit from structured company source fields.

Workforce seniority mix

Aggregated from 3 classified profile signals.

Largest seniority band
VP / Head
1 of 3 classified profile signals.
Multi-tier seniority evidence: Seniority graph spans 3 classified profile signals across 3 tiers. Leadership-heavy visible sample.
Management-to-IC proxy
Leadership-heavy visible sample
66.7%
managerial seniority signals
33.3%
contributor seniority signals
2 managerial seniority signals and 1 contributor signal appear in the visible seniority-classified sample.
Management-shape evidence tier: Leadership-heavy management-shape evidence. Management-shape evidence combines 3 seniority-classified signals, 2 managerial signals, 66.7% managerial share, and 1 contributor signal.
VP / Head 1 profile
33.3% of classified seniority signals
Director 1 profile
33.3% of classified seniority signals
Individual contributor 1 profile
33.3% of classified seniority signals

Workforce geography

Aggregated from 3 visible profile location signals.

Workforce geography evidence
Multi-location workforce geography evidence
Workforce geography spans 3 locations across 3 visible profile signals. Top workforce hub differs from company location.
Distribution signal
Multi-location workforce
Visible profile location signals span 3 locations, led by New York, United States.
Workforce distribution model
International distributed workforce model
Visible profile locations span 3 countries and 3 workforce locations; no single hub exceeds 33% of visible location signals.
Corroborated workforce model evidence: Workforce model evidence combines 3 located profile signals, 3 workforce locations, 3 cities, 3 countries, top hub New York, United States at 33%, and company-location alignment.
Locations
3
Countries
3
Top hub share
33%
Workforce location footprint
Multi-country workforce footprint
Visible profile locations span 3 cities across 3 countries, led by New York.
Cities
3
Countries
3
Company-location alignment
Top workforce hub differs from company location
The largest visible workforce location is New York, United States, while the company location is Cn.
Top workforce hub share: 33.3%
Company-location evidence tier: Workforce-location divergence evidence. Company-location alignment evidence combines company location Cn, top workforce hub New York, United States, 33.3% top workforce hub share, and location difference.
New York, United States 1 profile
33.3% of visible location signals
Chaoyang District, Beijing, China 1 profile
33.3% of visible location signals
Dubai, United Arab Emirates 1 profile
33.3% of visible location signals

Decision-maker coverage

2 seniority signals.

Decision-maker evidence tier
Mapped decision-maker evidence
Decision-maker evidence covers 2 seniority signals. Buying committee spans 1 function.
No visible decision-maker contact coverage
Mapped decision-maker signals do not include visible contact data.
Buying committee function coverage
Single-function buying-committee coverage
0 of 1 mapped functions include visible decision-maker contact data.
Mapped buying committee: Mapped decision-maker signals span 1 business function.
Buying committee evidence tier: Mapped buying-committee evidence. Buying-committee evidence combines 1 mapped buying-committee function and People / HR function coverage.
Buyer persona availability: Single-persona buyer availability. Mapped decision-maker evidence covers People buyer; 0 of 1 buyer persona include visible contact data. Mapped buyer persona evidence: Buyer persona evidence combines 1 mapped buyer persona and People buyer coverage.
People / HR
Director 1 profile
50.0% of mapped seniority signals
VP / Head 1 profile
50.0% of mapped seniority signals

Role and function mix

3 visible titled profiles across 3 distinct role titles.

Title mix
Diverse role title sample
3 distinct role titles across 3 visible titled profiles.
Role-title evidence tier: Diverse role-title evidence. Role-title diversity evidence combines 3 visible titled profiles, 3 distinct role titles, and top title Director of Overseas Social Media Centre at People's Daily Online, China at 33.3%.
Director of Overseas Social Media Centre at People's Daily Online, China 1 profile
33.3% of visible titled profiles
Social Media Specialist at People's Daily, China 1 profile
33.3% of visible titled profiles
VP of the Photojournalism Department at Akhbar Al-youm Foundation / People’s Daily China 1 profile
33.3% of visible titled profiles

Contactability signals

Visible people
3

Explore related pages

Related company intelligence:

People's Daily is the biggest newspapers in China. According to UNESCO, it takes its place among the world top 10. Being on web, People's Daily Online has made itself a disseminator of information claiming the largest daily amount of news release in China. With More than 1,000 journalists from over 70 stations spreading around the world and 500-plus cooperative media, People's Daily Online is an important channel for overseas readers to know China on the Internet.

Company source details

Employees
14
Address
Cn
Industry
Newspaper Publishing
NAICS
Newspaper Publishers
Website
en.people.cn
Keywords
中国新闻社.
HQ
Chaoyang District, Beijing
Related companies
XInhua News Agency, CCTV+ (Video News Agency), CGTN, South China Morning Post SCMP, China Daily, Global Times, China Central Television, ChinaDaily.com.cn, CGTN Europe, China News Service 中国新闻社.

People's Daily, China Questions

People's Daily, China people graph sample