Pepperfry

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Ambareesh Murty and Ashish Shah embarked on a journey called Pepperfry in 2011 without a precedent or a template to follow, armed only with a mission to spark a feeling called home across the world. They imagined a supercharged lovechild between technology and homely comfort to help them achieve exactly this. 11 years later with a dominant online presence and over 200 offline studios, Pepperfry has blurred the lines between online and offline. Warm and fuzzy feelings aside - Pepperfry is a pioneer with a penchant for taking on difficult problems. Whether it's designing a sofa that can survive a nuclear apocalypse or creating a lamp that doubles as a margarita maker or creating India's biggest big-box logistic network covering over 500+ cities, we've always tried to push the boundaries of what's possible. We've long embraced and injected our eclectic tastes and quirky personality into everything we do. Fun fact: Our 200 'offline studios' don't actually sell anything, yet they contribute to 50% of the business. And when we're not MacGyver-ing the furniture world, we're looking to use technology to change the way our discerning customers shop for their homes, be it through reimagining the overall UX on how our discerning consumers buy for their homes or leveraging AR / VR to help them visualize products before buying or just using ML / Deep tech to build efficiencies in our internal processes.

Company Details

Employees
1.20K
Founded
-
Address
Mumbai, Maharashtra 400079, In
Email
cs****@****fry.com
Industry
Internet Marketplace Platforms
NAICS
Wholesale Electronic Markets and Agents and Brokers
Business to Business Electronic Markets
Wholesale Trade Agents and Brokers
HQ
Mumbai, Maharashtra
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News

TCC Concept Acquires Online Furniture and Home Goods Marketplace Pepperfry - Entrepreneur

TCC Concept Acquires Online Furniture and Home Goods Marketplace Pepperfry Entrepreneur

Small-cap realty services co TCC to buy Pepperfry - The Arc - Technology, Startups, Entrepreneurship News & Analysis

Small-cap realty services co TCC to buy Pepperfry The Arc - Technology, Startups, Entrepreneurship News & Analysis

TCC Concept to acquire Pepperfry in push towards digital marketplaces - Times of India

TCC Concept to acquire Pepperfry in push towards digital marketplaces Times of India

TCC Concept Acquires Online Furniture Firm Pepperfry In Undisclosed Value, Shares Hit Upper Circuit - NDTV Profit

TCC Concept Acquires Online Furniture Firm Pepperfry In Undisclosed Value, Shares Hit Upper Circuit NDTV Profit

Inside Pepperfry’s Descent: What Drove Furniture Marketplace To A Distress Sale - Inc42

Inside Pepperfry’s Descent: What Drove Furniture Marketplace To A Distress Sale Inc42

Pepperfry acquisition highlights challenges in India’s online furniture market - InteriorDaily

Pepperfry acquisition highlights challenges in India’s online furniture market InteriorDaily

TCC Concept acquires Pepperfry - EquityBulls

TCC Concept acquires Pepperfry EquityBulls

Khaitan & Co advises TCC on acquisition of Pepperfry - Bar and Bench

Khaitan & Co advises TCC on acquisition of Pepperfry Bar and Bench

Grapevine: IndusInd, Tenet Diagnostics, Pepperfry, Plush look to raise capital - VCCircle

Grapevine: IndusInd, Tenet Diagnostics, Pepperfry, Plush look to raise capital VCCircle

TCC Concept hits the roof after inking pact to acquire Pepperfry - Business Standard

TCC Concept hits the roof after inking pact to acquire Pepperfry Business Standard

TCC Concept Inks Deal to Acquire Up to 100% Stake in Pepperfry - scanx.trade

TCC Concept Inks Deal to Acquire Up to 100% Stake in Pepperfry scanx.trade

Indian furniture retailer Pepperfry’s revenue drops 31% in FY24 - Tech in Asia

Indian furniture retailer Pepperfry’s revenue drops 31% in FY24 Tech in Asia

Furniture marketplace Pepperfry raises Rs 43.3 crore in funding: Report - Indian Startup News

Furniture marketplace Pepperfry raises Rs 43.3 crore in funding: Report Indian Startup News

Pepperfry brings festive comfort home early with ‘This Diwali, Bring Home the Comfort You Felt’ campaign - Adgully.com

Pepperfry brings festive comfort home early with ‘This Diwali, Bring Home the Comfort You Felt’ campaign Adgully.com

Pepperfry buyer, a ₹2,000 crore listed entity, locked in a 5% circuit - CNBC TV18

Pepperfry buyer, a ₹2,000 crore listed entity, locked in a 5% circuit CNBC TV18

Pepperfry’s Independence Day campaign pays tribute to Indian craftsmanship - IMPACT Magazine

Pepperfry’s Independence Day campaign pays tribute to Indian craftsmanship IMPACT Magazine

Pepperfry sparks early festive comfort this Diwali - Indian Television Dot Com

Pepperfry sparks early festive comfort this Diwali Indian Television Dot Com

Pepperfry products now available on Zepto for 10-minute delivery - afaqs!

Pepperfry products now available on Zepto for 10-minute delivery afaqs!

This Diwali, Pepperfry brings festive comfort home early - ET BrandEquity

This Diwali, Pepperfry brings festive comfort home early ET BrandEquity

Indian furniture retailer Pepperfry’s revenue drops 30.6% - Tech in Asia

Indian furniture retailer Pepperfry’s revenue drops 30.6% Tech in Asia

Pepperfry’s campaign challenges the festive shopping rush - ET BrandEquity

Pepperfry’s campaign challenges the festive shopping rush ET BrandEquity

Pepperfry unveils a new campaign ‘Lazy Knows What Lazy Wants’ for CLOUDDIO - MediaNews4U

Pepperfry unveils a new campaign ‘Lazy Knows What Lazy Wants’ for CLOUDDIO MediaNews4U

Pepperfry’s Mother’s Day film celebrates ‘trying to get it right’ - Exchange4Media

Pepperfry’s Mother’s Day film celebrates ‘trying to get it right’ Exchange4Media

Pepperfry partners with quick commerce platform Zepto - FashionNetwork India

Pepperfry partners with quick commerce platform Zepto FashionNetwork India

Goldman Sachs Bets on Indian Furniture Startup Pepperfry.com - The Wall Street Journal

Goldman Sachs Bets on Indian Furniture Startup Pepperfry.com The Wall Street Journal

‘Why Wait for Diwali’: Pepperfry launches early festive shopping deals - Adgully.com

‘Why Wait for Diwali’: Pepperfry launches early festive shopping deals Adgully.com

EFC (I) Ltd And Pepperfry JV For Furniture & Logistics Business - Realty Plus Magazine

EFC (I) Ltd And Pepperfry JV For Furniture & Logistics Business Realty Plus Magazine

EFC (I) Ltd & Pepperfry JV for Furniture Manufacturing - Rediff MoneyWiz

EFC (I) Ltd & Pepperfry JV for Furniture Manufacturing Rediff MoneyWiz

Pepperfry sees low topline growth in FY24 - YourStory.com

Pepperfry sees low topline growth in FY24 YourStory.com

Pepperfry urges customers to shop smart with ‘Why Wait for Diwali’ Festive campaign - MediaNews4U

Pepperfry urges customers to shop smart with ‘Why Wait for Diwali’ Festive campaign MediaNews4U

Pepperfry releases campaign to celebrate 13th anniversary - Exchange4Media

Pepperfry releases campaign to celebrate 13th anniversary Exchange4Media

Pepperfry’s FY24 Revenue Declines 31% To INR 189 Cr - Inc42

Pepperfry’s FY24 Revenue Declines 31% To INR 189 Cr Inc42

Smallcap stock hits 5% upper circuit after signing agreement to acquire up to 100% stake in Pepperfry - Trade Brains

Smallcap stock hits 5% upper circuit after signing agreement to acquire up to 100% stake in Pepperfry Trade Brains

Pepperfry’s growth woes continue in FY24, losses drop 37.5% - Entrackr

Pepperfry’s growth woes continue in FY24, losses drop 37.5% Entrackr

Two IMD cases win prizes in the John Molson MBA International Case Writing Competition - imd.org

Two IMD cases win prizes in the John Molson MBA International Case Writing Competition imd.org

Pepperfry introduces COD payment option on its 13th anniversary - afaqs!

Pepperfry introduces COD payment option on its 13th anniversary afaqs!

Pepperfry.Com Celebrates Four Years of Furniture - Branding in Asia

Pepperfry.Com Celebrates Four Years of Furniture Branding in Asia

Pepperfry elevates Madhusudan Bihani to Chief Financial Officer - afaqs!

Pepperfry elevates Madhusudan Bihani to Chief Financial Officer afaqs!

Norwest heats up Pepperfry - - Global Corporate Venturing

Norwest heats up Pepperfry - Global Corporate Venturing

'Lazy Knows Best': Pepperfry's CLOUDDIO campaign flips hustle culture - Adgully.com

'Lazy Knows Best': Pepperfry's CLOUDDIO campaign flips hustle culture Adgully.com

Wooden Street’s furniture play that Pepperfry and Urban Ladder missed - The Ken

Wooden Street’s furniture play that Pepperfry and Urban Ladder missed The Ken

Pepperfry Launches CLOUDDIO Mattress with New Campaign Celebrating Relaxation - IMPACT Magazine

Pepperfry Launches CLOUDDIO Mattress with New Campaign Celebrating Relaxation IMPACT Magazine

Pepperfry elevates Madhusudan Bihani to CFO - Entrackr

Pepperfry elevates Madhusudan Bihani to CFO Entrackr

Retail India News: Pepperfry Joins Forces with Zepto for Ultra-Fast Home Decor Delivery - Indian Retailer

Retail India News: Pepperfry Joins Forces with Zepto for Ultra-Fast Home Decor Delivery Indian Retailer

Realty services company TCC Concept to acquire Pepperfry - Mint

Realty services company TCC Concept to acquire Pepperfry Mint

Pepperfry appoints Madhusudan Bihani as chief financial officer - FashionNetwork India

Pepperfry appoints Madhusudan Bihani as chief financial officer FashionNetwork India

Goldman Sachs leads $100-mn investment in furniture startup Pepperfry.com - Business Standard

Goldman Sachs leads $100-mn investment in furniture startup Pepperfry.com Business Standard

Pepperfry elevates cofounder Ashish Shah to CEO following demise of Ambareesh Murty - The Economic Times

Pepperfry elevates cofounder Ashish Shah to CEO following demise of Ambareesh Murty The Economic Times

Pepperfry CEO Ambareesh Murty, 51, dies of cardiac arrest; telltale signs of this critical heart conditio - Times of India

Pepperfry CEO Ambareesh Murty, 51, dies of cardiac arrest; telltale signs of this critical heart conditio Times of India

Indian furniture retailer Pepperfry acquires interior solutions firm - Tech in Asia

Indian furniture retailer Pepperfry acquires interior solutions firm Tech in Asia

‘When you take risks, you will make mistakes’:Ashish Shah, founder Pepperfry.com - ET Retail

‘When you take risks, you will make mistakes’:Ashish Shah, founder Pepperfry.com ET Retail

Pepperfry appoints Naveen Murali as VP and head of marketing - ET BrandEquity

Pepperfry appoints Naveen Murali as VP and head of marketing ET BrandEquity

Pepperfry heats up with $100m series D - - Global Corporate Venturing

Pepperfry heats up with $100m series D - Global Corporate Venturing

Exclusive: Pepperfry to secure fresh funds from existing investors - Entrackr

Exclusive: Pepperfry to secure fresh funds from existing investors Entrackr

Pepperfry.com raises US$100 Million - Adgully.com

Pepperfry.com raises US$100 Million Adgully.com

Neelesh Talathi joins Pepperfry as chief financial officer - The Economic Times

Neelesh Talathi joins Pepperfry as chief financial officer The Economic Times

Don't just sleep on your bed, eat it too: Pepperfry's new range of edible furniture - The News Minute

Don't just sleep on your bed, eat it too: Pepperfry's new range of edible furniture The News Minute

Pepperfry appoints Shubbam Sharrma as Chief Growth Officer - afaqs!

Pepperfry appoints Shubbam Sharrma as Chief Growth Officer afaqs!

Pepperfry's 'PehleTryAtPepperfry' Campaign: Try Before You Buy - IFAB MEDIA

Pepperfry's 'PehleTryAtPepperfry' Campaign: Try Before You Buy IFAB MEDIA

Pepperfry focuses on offline presence, franchise model - financialexpress.com

Pepperfry focuses on offline presence, franchise model financialexpress.com

How Pepperfry is driving engagement for its workforce driving the frontline - HR Katha

How Pepperfry is driving engagement for its workforce driving the frontline HR Katha

Pepperfry struggles to scale in FY23 but reduces losses - Entrackr

Pepperfry struggles to scale in FY23 but reduces losses Entrackr

Pepperfry Considers Company Sale Amid Stagnant Sales Performance: Report | Startup Story - Startup Story

Pepperfry Considers Company Sale Amid Stagnant Sales Performance: Report | Startup Story Startup Story

Pepperfry’s new campaign emphasises the importance of experiencing furniture in person before buying - MediaNews4U

Pepperfry’s new campaign emphasises the importance of experiencing furniture in person before buying MediaNews4U

Pepperfry’s CEO Ashish Shah on why India’s furniture market needs more IKEAs - financialexpress.com

Pepperfry’s CEO Ashish Shah on why India’s furniture market needs more IKEAs financialexpress.com

Pepperfry raises $100M from Goldman Sachs, Zodius & others - Techcircle

Pepperfry raises $100M from Goldman Sachs, Zodius & others Techcircle

Fashion-forward Living: Pepperfry's Trendy Home Décor Solutions - IFAB MEDIA

Fashion-forward Living: Pepperfry's Trendy Home Décor Solutions IFAB MEDIA

Pepperfry names Shubbam Sharrma as Chief Growth Officer - MediaNews4U

Pepperfry names Shubbam Sharrma as Chief Growth Officer MediaNews4U

Pepperfry launches ‘Pepperfry Bespoke’, to take on Livspace, T-Hub’s Hechpe, others - The News Minute

Pepperfry launches ‘Pepperfry Bespoke’, to take on Livspace, T-Hub’s Hechpe, others The News Minute

Plan to invest in AI, tech solutions to further lower damage rate: Pepperfry’s Piyush Agarwal - The Economic Times

Plan to invest in AI, tech solutions to further lower damage rate: Pepperfry’s Piyush Agarwal The Economic Times

Pepperfry appoints Mahip Dwivedi as VP-Marketing - Exchange4Media

Pepperfry appoints Mahip Dwivedi as VP-Marketing Exchange4Media

Pepperfry celebrates sixth anniversary with a new campaign - Exchange4Media

Pepperfry celebrates sixth anniversary with a new campaign Exchange4Media

How Pepperfry uses data-powered platform for product discovery - ET CIO

How Pepperfry uses data-powered platform for product discovery ET CIO

Pepperfry teams up with Quikr to build its furniture exchange program - ET BrandEquity

Pepperfry teams up with Quikr to build its furniture exchange program ET BrandEquity

7 Best Online Web Stores That Let You Rent Furniture | So Delhi - So City

7 Best Online Web Stores That Let You Rent Furniture | So Delhi So City

Pepperfry launches ‘Fashion for Home: Festive Edition’ for Diwali vibes - afaqs!

Pepperfry launches ‘Fashion for Home: Festive Edition’ for Diwali vibes afaqs!

Pepperfry ties up with Quikr for its ‘Furniture Exchange program’ - The News Minute

Pepperfry ties up with Quikr for its ‘Furniture Exchange program’ The News Minute

Pepperfry engages travellers with furniture lounges at domestic airports | Media4Growth - Media4Growth

Pepperfry engages travellers with furniture lounges at domestic airports | Media4Growth Media4Growth

Pepperfry eyes volume from newly launched furniture rentals - The Economic Times

Pepperfry eyes volume from newly launched furniture rentals The Economic Times

Kashyap Vadapalli bids adieu to eBay; joins Pepperfry.com as CMO! - Adgully.com

Kashyap Vadapalli bids adieu to eBay; joins Pepperfry.com as CMO! Adgully.com

“Pepperfry is leveraging digital with its strong omnichannel customer journey” - Elets CIO

“Pepperfry is leveraging digital with its strong omnichannel customer journey” Elets CIO

How AR/VR Tech Helps eTailer Pepperfry Kick it Up A Notch - Analytics India Magazine

How AR/VR Tech Helps eTailer Pepperfry Kick it Up A Notch Analytics India Magazine

Pepperfry's Vice President Naveen Murali moves on from the company - afaqs!

Pepperfry's Vice President Naveen Murali moves on from the company afaqs!

Pepperfry Ties-Up with Fareye to Simplify Furniture Delivery Experience - Realty Plus Magazine

Pepperfry Ties-Up with Fareye to Simplify Furniture Delivery Experience Realty Plus Magazine

Pepperfry launches new campaign ‘PehleTryAtPepperfry’, underlining in-store experience - financialexpress.com

Pepperfry launches new campaign ‘PehleTryAtPepperfry’, underlining in-store experience financialexpress.com

These pretty pieces of tableware from chef Sanjeev Kapoor will make your day - India Today

These pretty pieces of tableware from chef Sanjeev Kapoor will make your day India Today

Pepperfry maximizes customer retention with analytics - ET CIO

Pepperfry maximizes customer retention with analytics ET CIO

Pepperfry Forays Into Luxury Furniture Segment - Realty Plus Magazine

Pepperfry Forays Into Luxury Furniture Segment Realty Plus Magazine

Pepperfry Brings in New Visual Identity Highlighting Consumer Happiness - Adgully.com

Pepperfry Brings in New Visual Identity Highlighting Consumer Happiness Adgully.com

Woodsworth From Pepperfry Launches New Furniture Collection Serengeti - Realty Plus Magazine

Woodsworth From Pepperfry Launches New Furniture Collection Serengeti Realty Plus Magazine

7 Best Places for Bedroom Furnishings In Delhi NCR | So Delhi - So City

7 Best Places for Bedroom Furnishings In Delhi NCR | So Delhi So City

Online furniture brand Pepperfry registers Rs 188 cr losses in FY23 - Siasat.com

Online furniture brand Pepperfry registers Rs 188 cr losses in FY23 Siasat.com

Pepperfry frames its offerings in the outdoor | Media4Growth - Media4Growth

Pepperfry frames its offerings in the outdoor | Media4Growth Media4Growth

Pepperfry is proud of its unique AR capability that sets us apart, aiming for convenient furniture buying for customers anywhere: Deepak Sharma, Chief Product Officer, Pepperfry - Express Computer

Pepperfry is proud of its unique AR capability that sets us apart, aiming for convenient furniture buying for customers anywhere: Deepak Sharma, Chief Product Officer, Pepperfry Express Computer

Pepperfry appoints Alok Varman as head of supply chain - afaqs!

Pepperfry appoints Alok Varman as head of supply chain afaqs!

Furniture that tells a story: Pepperfry’s journey till date and how the company was built brick by brick - ETHRWorld.com

Furniture that tells a story: Pepperfry’s journey till date and how the company was built brick by brick ETHRWorld.com

Pepperfry appoints Anand Batra as Chief Financial Officer - Exchange4Media

Pepperfry appoints Anand Batra as Chief Financial Officer Exchange4Media

Pepperfry launches Diwali campaign ft. Kareena Kapoor Khan and Saif Ali Khan - afaqs!

Pepperfry launches Diwali campaign ft. Kareena Kapoor Khan and Saif Ali Khan afaqs!

Pepperfry expands private labels, launches mattress brand ‘clouddio’ - The News Minute

Pepperfry expands private labels, launches mattress brand ‘clouddio’ The News Minute

Why did Pepperfry turn Saifeena into memes for its latest campaign to promote offline stores? - afaqs!

Why did Pepperfry turn Saifeena into memes for its latest campaign to promote offline stores? afaqs!

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