Perpetua

Perpetua® wasn’t born by chance. It's an idea by ALISEA S.r.l. Società Benefit - B Corp certified – since 1994 a reference name in the production of design objects for corporate communication through the ‘reuse’ and ‘recycling’ of both raw and second-life materials. Perpetua is a revolutionary way of re-thinking materials and objects. Through research, ideation, innovation and technology, scraps of raw materials – otherwise destined to destruction – can be reborn. New design objects – useful, original and innovative – come to life in full respect of the people and the Planet: Perpetua the pencil is the first of them. The original archetype of the Perpetua philosophy is “the pencil” Made of Zantech®, an innovative material made of 80% graphite – a waste of the Italian industrial production of electrodes for the electro-erosion process – combined with a chemical compound, with no protective varnishes, glues or additional processing. The pairing of rubber and graphite, fruit of invention, occurs during moulding. Perpetua is an European registered patent on both product and production process and it is the only graphite pencil made in Italy. While writing, you are disposing of Perpetua’s 15 grams of graphite thanks to its exclusive and unique production technology. An eco-sustainable system which makes us remember that, to make standard pencils instead, trees must be cut down. Perpetua® is not only a new style of writing but also a new style of living, respecting the Planet and being aware that small gestures can make a big difference.