The business mission of PriceTac is simple: quickly generate huge additional revenues for clients by bringing the MAGIC and the LOGIC together:
- Developing and executing creative marketing strategies based on solid data analytics & insights
- Directly monetizing & impacting profits via tactical pricing changes
Example Industries & Clients:
- eCommerce, Retail, Publishing, ICT, Aviation, Travel, FMCG, Fashion, Hardware, and Parking
- Microsoft, eBay, Travix, BMW, Ricoh, Danone, Transavia.com, MissEtam, Casino, Sanoma, Meetic, Reed Elsevier, Otto/Quelle, and Schiphol Airport Parking
Example Projects:
- Subscriber segmenting via e.g. RFM-like analyses, differentiating on willingness to pay & commit
- Generating smart up- & cross-sell fashion suggestions, increasing basket sizes data-driven
- Dynamically alter aviation pricing to increase ticket conversion, based on real-time big data
- Changing parking pricing schemes based on customer behavior to optimize monetization (sorry)
- Practicing real retail CRM by 360 degrees customer omni-channel view, reducing discounts and churn
- Increasing product prices through solid pricing research (consumer behavior, conjoint analyses)
- Winning B2B hardware deals by smartly tuning pricing propositions to tender requirements
- Managing and steering advertiser discounts through value rationalizations & performance-based
- Leveraging auto & electronics leads & affiliate businesses by weighing CPM, CPC, and CPS models
Herman@PriceTac.com
PriceTac is a brand of HWMH BV; other brands & investments include Gaintelligence & Sherlocked
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