In 2004, Ruth Rubin founded ProActive, a staffing company that revolutionized the industry. Known for high standards, compassion, and loyalty, many of her former colleagues joined her at ProActive. They paid 40% above the minimum wage, attracting top talent and fostering loyalty. This strategy, along with a focus on quality over quantity in recruitment, led to a £3 million turnover and a pool of 150 contracted staff within three years.
In 2012, ProActive won a bid to provide staff to Ticketmaster for the London Olympics, growing by 700% overnight. They met this demand thanks to a scheduling and payroll platform developed by their COO, which guaranteed 100% shift coverage. This technology was later spun off into Sirenum, a startup where Ruth served as an investor and advisor.
Post-Olympics, ProActive expanded its reach, providing staff to London Overground, Heathrow Express, and GTR and Gavier Tamslink. They became renowned for supplying “ambassadors” to Southeastern, recruiting for kindness and humanity. This led to Southeastern scoring high on the national passenger survey and winning numerous awards.
ProActive also won a contract for the West Anglia line, and was given permission to hire those who might have a harder time finding work due to their history or current situation (be that those with a criminal record or single parents who need flexible schedules) for London Overground. Despite their challenging backgrounds, ProActive found the 1% who were community-oriented and kind. This approach saved dozens of lives as their staff were often the first to notice when someone was in distress.
Their business model was simple yet groundbreaking: treat staff with decency, pay them well, provide exceptional service to clients, and challenge industry norms. This approach transformed ProActive from a company supplying cleaners to England Rail companies into a leading provider of staffing solutions across Great Britain.
Company Details
- Industry
- Staffing And Recruiting
- NAICS
-
Employment ServicesEmployment Placement Agencies and Executive Search ServicesProfessional Employer OrganizationsEmployment Placement Agencies
- Website
- https://www.weareproactive.co/
- Keywords
- (Activas) | LinkedIn.
Pro-Active Recruitment Services (Activas) Questions
Pro-Active Recruitment Services (Activas)'s website is https://www.weareproactive.co/
Pro-Active Recruitment Services (Activas)'s LinkedIn profile is https://www.linkedin.com/company/pro-active-recruitment-services-activas
Pro-Active Recruitment Services (Activas)'s industry is
Staffing and Recruiting
Pro-Active Recruitment Services (Activas)'s top competitors are
The Mint Capital Inc,
Mint Capital,
Founder Institute Israel,
Giggd,
Ground News.
Pro-Active Recruitment Services (Activas)'s categories are Staffing and Recruiting
