PubPlus (Acquired by ClearPier)

PubPlus is a revenue attribution solution that helps publishers maximize content distribution spend, ad revenue, and user engagement. PubPlus seamlessly aggregates publisher's data into one easy-to-manage platform where ad revenue is attributed to the marketing spend, leveraging valuable insights in order to maximize growth and profit. With PubPlus, publishers can easily spot and halt underperforming content distribution campaigns and scale the profitable ones in order to maximize their ROI. Our mission is to empower publishers by providing them with insights most publications generally overlook. These insights allow them to make better business decisions and resume control of their full potential audience. We are a dedicated team of professionals, constantly exploring new ways to make the most out of content. PubPlus was acquired by ClearPier in May 2022 - https://www.calcalistech.com/ctechnews/article/s1txkpiwc