Regenerative Tourism Initiative

Regenerative tourism – as we envision it – enriches lives. It benefits ourselves, our guests and the wider ecosystem of stakeholders. Merely profiting our guests and damaging the balance of life is a trademark of the old logic. We want to break away from this. Such short-sightedness is no longer a viable business concept for tourism organisations and destinations that want to thrive in the coming years. We manage to combine enjoyment and regenerative sustainability. In all innovation papers and tourism strategies that have emerged in the last twelve months, innovation and sustainability are emphasised – but tangible concepts for explicit implementation have been completely lacking. We provide them. From Lucerne – the tourism heart of the world.