ROIplan Company Profile, Contacts & Intelligence

ROIplan Overview

Hi. We're Roiplan, a Warsaw-based software company that helps B2B marketers to create revenue-driven marketing plans, align marketing with sales and business goals, and focus on the campaigns which can generate the highest possible ROI. I (Andrei Zinkevich) spent all my career in B2B marketing and sales. I worked as a CMO and B2B marketing consultant with 50+ B2B Companies from Europe and North America. Every company I joined, I saw the same problem: Stakeholders and B2B sales teams didn't believe marketing and didn't believe in marketing. They didn't see the marketing impact on revenue. During discovery calls, I often have heard that marketing is all about visiting roadshows and conferences, creating presentations, and spreading the content on social media. I have rarely heard about marketing efforts in helping sales generate high-quality leads and closing more deals. One of the biggest problems is that marketers don't know how to present a marketing plan for executives. Board members don't see a direct positive impact on revenue and decline plan and budget. Board members never think about marketing efficiency in terms of press mentions, backlinks, likes, views, or followers. To get an executive approval on marketing plan and budget, as a marketer, you need to show: + What metrics are you working on? + What are the success evaluation criteria? + How can this campaign positively impact on revenue/sales? What's the possible ROI? + What is the timeline? All this led to the idea of creating a marketing planning software that will simplify marketers preparing revenue-driving plans and get executive approval. ROIplan allows to: -> Identify the top priority campaigns and experiments -> Allocate your marketing budget most efficiently by channels and experiments -> See what experiments generated the highest ROI in the past and what performed poorly -> Get your campaigns and budget approved by the supervisor or your client Try ROIplan for free: roiplan.io

Headquarters

Tallinn, Harjumaa, Ee

Website

www.roiplan.io

Industry

Software Development

Founded

2020

NAICS

Software Publishers

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