RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand “Too Yumm!” In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market. With the latest launch of ‘Naturali’—a sector debutant brand in the personal care space RPSG FMCG has forayed into the ₹34,000 crore hair and skin category of the larger ₹70,000 crore organized personal care segment in India—which is currently growing at an annual rate of about 10%. The division in the past has also made entries into Traditional snacks (Evita) and Ayurveda (Dr. Vaidya’s). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions.
Guiltfree Industries Ltd (GIL) is part of the FMCG foray of RP-Sanjiv Goenka Group which will be involved in sale of Indian and western packaged snacks, personal care & staples to be sold through retail chains, neighbourhood stores, institutional sales, exports and online platforms. The products sold will be positioned such that they are perceived as healthy, with offerings that include low-calorie variants and guilt-free snacking. It launched the first two products under the brand ‘Too Yumm!!’ in April 2017, and since then has launched additional products. The sales ramp up so far has been in line/ slightly ahead of expectations within a short span. In future, the plan is to continue to launch more products, and introduce additional brands/ categories under the GIL umbrella. Chairman of RP-Sanjiv Goenka Group Mr. Sanjiv Goenka’s vision is to take the FMCG business to 10000 Cr over the next few years.
Company Details
- Employees
- 597
- Address
- 2/4 Judges Court Road, 2nd Floor,rpsg House,india
- Phone
- 9118004205525
- fe****@****umm.com
- Industry
- Food And Beverage Services
- NAICS
-
Food Services and Drinking PlacesSpecial Food ServicesFood Service Contractors
- Website
- tooyumm.com
- HQ
- Kolkata, West Bengal
Rpsg (Fmcg) - Guiltfree Industries Limited Questions
Rpsg (Fmcg) - Guiltfree Industries Limited's helpline number is 9118004205525
Rpsg (Fmcg) - Guiltfree Industries Limited's website is tooyumm.com
Rpsg (Fmcg) - Guiltfree Industries Limited's LinkedIn profile is https://in.linkedin.com/company/rpsg-fmcg
Rpsg (Fmcg) - Guiltfree Industries Limited has
597 employees.
View email and phone details for 597
employees at Rpsg (Fmcg) - Guiltfree Industries Limited.
Rpsg (Fmcg) - Guiltfree Industries Limited's industry is
Food and Beverage Services
Rpsg (Fmcg) - Guiltfree Industries Limited's top competitors are
Too Yumm,
Amul (Gcmmf),
Lotte India Corporation Limited,
Rp Sanjiv Goenka Group,
Britannia Industries Limited,
Rpsg (Fmcg) - Apricot Foods Pvt Ltd,
Unibic Foods India Pvt Ltd,
Varun Beverages Limited,
Dabur India Limited,
Itc Limited.
Rpsg (Fmcg) - Guiltfree Industries Limited's support email address is feedback@tooyumm.com
Rpsg (Fmcg) - Guiltfree Industries Limited's categories are Food and Beverage Services
