Rpsg (Fmcg) - Guiltfree Industries Limited

Rpsg (Fmcg) - Guiltfree Industries Limited company information, Employees & Contact Information

RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand “Too Yumm!” In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market. With the latest launch of ‘Naturali’—a sector debutant brand in the personal care space RPSG FMCG has forayed into the ₹34,000 crore hair and skin category of the larger ₹70,000 crore organized personal care segment in India—which is currently growing at an annual rate of about 10%. The division in the past has also made entries into Traditional snacks (Evita) and Ayurveda (Dr. Vaidya’s). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions. Guiltfree Industries Ltd (GIL) is part of the FMCG foray of RP-Sanjiv Goenka Group which will be involved in sale of Indian and western packaged snacks, personal care & staples to be sold through retail chains, neighbourhood stores, institutional sales, exports and online platforms. The products sold will be positioned such that they are perceived as healthy, with offerings that include low-calorie variants and guilt-free snacking. It launched the first two products under the brand ‘Too Yumm!!’ in April 2017, and since then has launched additional products. The sales ramp up so far has been in line/ slightly ahead of expectations within a short span. In future, the plan is to continue to launch more products, and introduce additional brands/ categories under the GIL umbrella. Chairman of RP-Sanjiv Goenka Group Mr. Sanjiv Goenka’s vision is to take the FMCG business to 10000 Cr over the next few years.

Company Details

Employees
597
Address
2/4 Judges Court Road, 2nd Floor,rpsg House,india
Phone
9118004205525
Email
fe****@****umm.com
Industry
Food And Beverage Services
NAICS
Food Services and Drinking Places
Special Food Services
Food Service Contractors
HQ
Kolkata, West Bengal
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News

Contenders at Cannes 2025: Too Yumm! to Cheer – Too Yumm! | FCB Kinnect - Branding in Asia

Contenders at Cannes 2025: Too Yumm! to Cheer – Too Yumm! | FCB Kinnect Branding in Asia

Too Yumm!'s new campaign introduces edible cheer signs for cricket fans - afaqs!

Too Yumm!'s new campaign introduces edible cheer signs for cricket fans afaqs!

FCB Kinnect clinches Cannes Lions with ‘Too Yumm! To Cheer’ - Exchange4Media

FCB Kinnect clinches Cannes Lions with ‘Too Yumm! To Cheer’ Exchange4Media

Too Yumm! introduces ‘Party Harder Chips’ as an anti-hangover snack - afaqs!

Too Yumm! introduces ‘Party Harder Chips’ as an anti-hangover snack afaqs!

Too Yumm! hacks cricket fever with edible placards - Exchange4Media

Too Yumm! hacks cricket fever with edible placards Exchange4Media

TooYumm! collaborates with Orangutan Gaming for an Instagram campaign - MediaNews4U

TooYumm! collaborates with Orangutan Gaming for an Instagram campaign MediaNews4U

Orangutan Gaming collaborates with TooYumm - myKhel

Orangutan Gaming collaborates with TooYumm myKhel

RPSG’s Too Yumm brand forays into namkeen category; eyes Rs100 crore sales in 12 months - Mint

RPSG’s Too Yumm brand forays into namkeen category; eyes Rs100 crore sales in 12 months Mint

Too Yumm announces a fiery collaboration with Naagin sauce - FoodTechBiz

Too Yumm announces a fiery collaboration with Naagin sauce FoodTechBiz

Too Yumm! Gears up for Major Expansion - Indian Retailer

Too Yumm! Gears up for Major Expansion Indian Retailer

Lucknow Super Giants ink partnership extension with Too Yumm - SportsMint Media

Lucknow Super Giants ink partnership extension with Too Yumm SportsMint Media

Too Yumm Announces Varun Dhawan as Brand Ambassador - Adgully.com

Too Yumm Announces Varun Dhawan as Brand Ambassador Adgully.com

Too Yumm launches namkeen range with Varun Dhawan as brand ambassador - Campaign India

Too Yumm launches namkeen range with Varun Dhawan as brand ambassador Campaign India

Virat Kohli to endorse Too Yumm snacks - The Economic Times

Virat Kohli to endorse Too Yumm snacks The Economic Times

Too Yumm! swaps healthy snacking cred for a taste-heavy one, targeting Gen Z appetites - afaqs!

Too Yumm! swaps healthy snacking cred for a taste-heavy one, targeting Gen Z appetites afaqs!

TooYumm! appoints Curativity as brand partner - Exchange4Media

TooYumm! appoints Curativity as brand partner Exchange4Media

Too Yumm! revamps brand positioning, introduces 'Twisties' snack in new ad - afaqs!

Too Yumm! revamps brand positioning, introduces 'Twisties' snack in new ad afaqs!

Too Yumm! collaborates with Marvel to launch a range of tasty & healthy snacks - afaqs!

Too Yumm! collaborates with Marvel to launch a range of tasty & healthy snacks afaqs!

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