SERRADAS S.A. is a family-owned business with roots tracing back to 1882 in Cape Verde, when Casa Serradas was established on the island of S. Vicente. Through multiple generations, the company has evolved into various entities and ventures that currently extend operations not only in Cape Verde but also in Portugal, with the fifth generation now actively engaged in the business. Originally named "Casa Serradas," the enterprise encompassed supermarkets, small groceries, wholesale warehouses, and tax-free warehouses, offering a diverse array of products and brands from across the globe.
One of the business branches, originating from Casa Serradas, was founded by Jorge Visger Pinto Serradas, who founded SERRADAS Comércio Internacional S.A. (originally named Serradas & Irmão, Lda) in Portugal in 1979 and later developed by his son, Jorge Serradas. The company's activities involve trading and promoting various beverage brands for the Cape Verde market.
Presently, SERRADAS represents several leading global brands and companies in the beverage industry for Cape Verde. These include Diageo, Pernod-Ricard, Grant's, Beveland, Super Bock Group, Red Bull, as well as major wine brands from Portugal (Esporão, Sogrape, Fiuza, Ermelinda Freitas, etc). SERRADAS is responsible for developing brand and visibility strategies in Cape Verde.
Recently, the company has embarked on a new business strategy, developing its own brands with the aim of distributing them not only in the Cape Verdean market but also in other countries, especially those with a significant Cape Verdean diaspora.
A key partner for SERRADAS in Cape Verde is SALSS - Importação e Comércio, Lda, which is responsible for the distribution and implementation of brand strategies defined by SERRADAS' management team. Operating across all islands of Cape Verde, SALSS has its own warehouses on the three main islands: São Vicente, Santiago, and Sal.
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