Shaped

Shaped is a unified, AI-native personalization platform that helps product and engineering teams rapidly build and experiment with AI-powered recommendations, search, and ranking—across every surface. With Shaped, you can easily configure and control relevance logic through a real-time engine designed for scale, giving you visibility into performance and the ability to iterate quickly. Whether you're optimizing feeds, carousels, search, or notifications, Shaped enables seamless experimentation and fast time to value, with minimal engineering lift. Built for flexibility, Shaped supports full ML customization: bring your own models, embeddings, and ranking logic, or use our built-in state-of-the-art models to accelerate development. From lightweight tuning to advanced ML workflows, Shaped adapts to your team's needs. By removing the infrastructure burden of building and maintaining complex ML systems, Shaped lets your team focus on what matters: delivering personalized, high-impact user experiences. Integration takes days—not months—so you can test, learn, and grow faster. Trusted by leading teams and built by engineers from Meta, Google, and Uber, Shaped powers personalized experiences that drive engagement, retention, and growth—backed by powerful analytics and world-class solutions engineering to help you extract maximum value.