The Curvy is a curated collection of only the best in plus-size fashion. Our goal is to change the conversation around size-inclusivity and body acceptance by bringing better quality, unique and investment pieces to plus-sized women. We also take the heavy lifting out of shopping online by offering virtual personal styling sessions to plus-sized women around the world.
Shop online and sign up for our newsletter at www.shopthecurvy.com, and be sure to follow us on all social channels (Facebook, Instagram, Pinterest, LinkedIn, Poshmark, TikTik, and Twitter) @shopthecurvy.
The Curvy Shop was founded in 2018 by Aymie Rondeau. Aymie is a Chartered Accountant, and was inspired to start the company out of her own frustration trying to find stylish, well-made plus-size clothing for her professional and personal life.
In February 2019, Aymie entered The Curvy Shop (formerly Curvy Collective) in the inaugural ATB Financial Build Her Business crowdfunding competition. For the month, she competed against 20 other female entrepreneurs from across Alberta. The Curvy Shop nearly doubled their crowdfunding goal of $5000, and earned a spot in the final round of judging. Aymie’s business plan was evaluated by a panel of industry experts, and on March 8, 2019 (International Women’s Day), The Curvy Shop was announced as the winner of the competition!
Since then, Aymie has launched The Curvy Shop’s online shopping platform and continues to expand her relationships with size-inclusive brands like Eloquii, City Chic, ModCloth, Levi’s and more. The Curvy Shop’s blog and social media sites also discuss issues around size diversity, body positivity and of course, the latest fashion trends.
Company Details
- Founded
- -
- Address
- Calgary, Alberta, Ca
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- https://www.shopthecurvy.com
- Keywords
- Plus-Size Fashion, E-Commerce, Personal Styling, Size Inclusivity, Body Positivity, Fat Acceptance, Style At Any Size.
- HQ
- Calgary, Alberta
The Curvy Questions
The Curvy's website is https://www.shopthecurvy.com
The Curvy's LinkedIn profile is https://ca.linkedin.com/company/shopthecurvy
The Curvy's industry is
Retail
The Curvy's top competitors are
Beauty Pillow,
Bio.me,
The Beauty Lab Bv - Beauty Pillow,
Fullwell,
Nutrien,
Behance,
Biolyfe Keto Gummies,
Pillow Beauty,
Curvy.
The Curvy's categories are Retail
The Curvy's founding year is 2018
