Sinotrak is the first company in history to deliver a massive amount of national Chinese television viewership information combined with advanced targeting capabilities.
Utilizing Rentrak's revolutionary method of measurement developed in the United States, Sinotrak gathers and processes anonymous television usage intelligence directly from millions of Chinese TV sets to provide the accurate, quantitative viewing information only available through the measurement of set-top boxes.
Used by U.S. television and advertising professionals for years but never before available in China, this level of massive, passive TV measurement provides for more stable ratings, allowing the industry to maximize the true value of Chinese television inventory from all forms of video screens on digital devices. All Sinotrak viewership information is processed in China using Rentrak's proprietary measurement technology.
Sinotrak is a landmark joint venture between U.S.-based multiscreen measurement and analytics company, Rentrak, and Sinomonitor, a leading consumer and media research company in the People's Republic of China. Sinotrak was founded in 2012 and is headquartered in Beijing.
Company Details
- Founded
- -
- Address
- The Central Office Tower Of Beijing Junefield Plaza, 15/f,north Wing,china
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- sinotrak.com
- HQ
- Beijing, Beijing
- Competitors
- SINOTRUK GROUP.
Sinotrak Questions
Sinotrak's website is sinotrak.com
Sinotrak's LinkedIn profile is https://cn.linkedin.com/company/sinotrak
Sinotrak's industry is
Market Research
Sinotrak's top competitors are
Sinotruk Group.
Sinotrak's categories are Market Research
Sinotrak's founding year is 2012
