Sophie McGrath PR

SMPR was established in 2015 by Sophie McGrath who has worked with Australia's leading consumer, fashion, food, health and lifestyle brands spanning across her 15-year career. An independently-owned boutique PR and events agency, SMPR is a full service agency specialising in media communications, media strategy, events and guest list management. Director Sophie McGrath is one of the few publicists who works cross category with absolute confidence, seeing her client base grow extensively to include a wide variety of clients in the F&B, lifestyle, fashion, sports, health and not-for-profit fields. Sophie prides herself on her reliability, authenticity and transparency with both her clients and the media. Sophie has always and will continue to show people and businesses that PR is fundamental in creating long-standing brand awareness. Sophie leads all client projects with the support of her small but brilliant team and network of leading consultants who work to deliver clients results-driven campaigns and projects.