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Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so our clients can make impactful decisions that drive business. With over 386,000 brands, 2.1 million deals, and 17.6 million data points across sports, entertainment, media, and talent, our SaaS database enables brands, rights holders, and agencies to partner more effectively. By delivering real-time trends, on-demand research, and the most comprehensive data available, we connect the entire sponsorship ecosystem and are rewriting the partnership playbook. SponsorUnited was ranked on the Inc. 5000—the most prestigious list of the fastest-growing private companies in America—in 2022, 2023, and 2024. Visit https://sponsorunited.com/ to learn more and discover exclusive data and insights to make intelligent partnership decisions at speed and scale.

Company Details

Employees
375
Founded
-
Address
Stamford, Connecticut 06905, Us
Email
in****@****ted.com
Industry
Advertising Services
NAICS
Marketing Consulting Services
Website
sponsorunited.com
Keywords
Sponsorship, Advertising, Marketplace, Programmatic, Crowdsourcing, Sports Marketing, Event Marketing, Branding, Content, Sponsorship Sales, Machine Learning, Data Analytics, SAAS.
HQ
Stamford, Connecticut
Competitors
SportsPro, Sportico, ClicAsia, Blinkfire, Pacers Sports & Entertainment, Front Office Sports, Excel Sports Management, Sports Business Ventures, Zoomph, Sports Business Journal.
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News

NIL Data Reveals Brand Motivations—with Basketball Players Taking the Lead - GlobeNewswire

NIL Data Reveals Brand Motivations—with Basketball Players Taking the Lead GlobeNewswire

Data analytics firm SponsorUnited, one of CT’s fastest-growing private companies, provides transparency on sports sponsorship deals - Hartford Business Journal

Data analytics firm SponsorUnited, one of CT’s fastest-growing private companies, provides transparency on sports sponsorship deals Hartford Business Journal

The Commercialisation of Women’s Football: Challenges and Opportunities - Sportfive

The Commercialisation of Women’s Football: Challenges and Opportunities Sportfive

SponsorUnited Unveils 3.0, a New Level of Data-Driven Partnership Intelligence - PR Newswire

SponsorUnited Unveils 3.0, a New Level of Data-Driven Partnership Intelligence PR Newswire

SponsorUnited's AI tool shines light on sponsorship spend throughout sports - Sports Business Journal

SponsorUnited's AI tool shines light on sponsorship spend throughout sports Sports Business Journal

US sports team sponsorship revenue reaches US$7.66bn in 2024 - SportsPro

US sports team sponsorship revenue reaches US$7.66bn in 2024 SportsPro

Driving Change Beyond Marketing With SponsorUnited's Michelle Harmon-Madsen - ADWEEK

Driving Change Beyond Marketing With SponsorUnited's Michelle Harmon-Madsen ADWEEK

10 college football players for marketers to watch - Marketing Brew

10 college football players for marketers to watch Marketing Brew

SponsorUnited shares insights on WNBA and NWSL sponsorship revenue - The GIST

SponsorUnited shares insights on WNBA and NWSL sponsorship revenue The GIST

SponsorUnited Celebrates Five Years with Reimagined Logo and Website - PR Newswire

SponsorUnited Celebrates Five Years with Reimagined Logo and Website PR Newswire

SponsorUnited: Marketing dollars allocated to major men’s/women’s college hoops hits $200 million - Sports Business Journal

SponsorUnited: Marketing dollars allocated to major men’s/women’s college hoops hits $200 million Sports Business Journal

Women’s sport set to push US sponsorship revenue above ‘US$8bn’ in 2024 - SportsPro

Women’s sport set to push US sponsorship revenue above ‘US$8bn’ in 2024 SportsPro

SponsorUnited Releases its 2022 Sports Sponsorship Year in Review - PR Newswire

SponsorUnited Releases its 2022 Sports Sponsorship Year in Review PR Newswire

David Mann Joins SponsorUnited as Chief Financial Officer - PR Newswire

David Mann Joins SponsorUnited as Chief Financial Officer PR Newswire

SponsorUnited Announces the Appointment of Arjun Nadkarni as Chief Technology Officer - PR Newswire

SponsorUnited Announces the Appointment of Arjun Nadkarni as Chief Technology Officer PR Newswire

SponsorUnited Report: Music Artists and Brands Embrace Emerging Technology to Reinvent the Music Festival Experience - PR Newswire

SponsorUnited Report: Music Artists and Brands Embrace Emerging Technology to Reinvent the Music Festival Experience PR Newswire

NFL Team Sponsorship Revenue Exceeds $2.35 Billion - PR Newswire

NFL Team Sponsorship Revenue Exceeds $2.35 Billion PR Newswire

SponsorUnited: Alex Morgan is the Most Endorsed Female Athlete of 2022 - PR Newswire

SponsorUnited: Alex Morgan is the Most Endorsed Female Athlete of 2022 PR Newswire

Innovative Brand Strategist Eric Mastalir Joins SponsorUnited as Senior Vice President of Brand Partnerships - PR Newswire

Innovative Brand Strategist Eric Mastalir Joins SponsorUnited as Senior Vice President of Brand Partnerships PR Newswire

2U CEO Chip Paucek Joins SponsorUnited's Board of Directors - PR Newswire

2U CEO Chip Paucek Joins SponsorUnited's Board of Directors PR Newswire

SponsorUnited: Brand Sponsorship Startup Raises $35 Million - businessinsider.com

SponsorUnited: Brand Sponsorship Startup Raises $35 Million businessinsider.com

SponsorUnited Releases 2021 Sponsorship Year in Review Report - PR Newswire

SponsorUnited Releases 2021 Sponsorship Year in Review Report PR Newswire

New report details Portland Thorns’ performance in sponsorships, social reach - The Business Journals

New report details Portland Thorns’ performance in sponsorships, social reach The Business Journals

SponsorUnited reveals June’s most popular brands based on marketing campaign buzz - The GIST

SponsorUnited reveals June’s most popular brands based on marketing campaign buzz The GIST

College Basketball's $200 Million Marketing Milestone: Inside the Evolving Sponsorship Landscape - SponsorUnited - Youth Sports Business Report

College Basketball's $200 Million Marketing Milestone: Inside the Evolving Sponsorship Landscape - SponsorUnited Youth Sports Business Report

Growth in Brand Investments Across European Football Leagues More Than Doubles in 2023-24 - PR Newswire

Growth in Brand Investments Across European Football Leagues More Than Doubles in 2023-24 PR Newswire

A Look Back at 2023: US Major Pro Sports Teams Hit $6.7 Billion in Total Sponsorship Revenue - PR Newswire

A Look Back at 2023: US Major Pro Sports Teams Hit $6.7 Billion in Total Sponsorship Revenue PR Newswire

New MLB Rules Has Led To Massive Sponsorship Uptick of more than $1.5B - PR Newswire

New MLB Rules Has Led To Massive Sponsorship Uptick of more than $1.5B PR Newswire

SponsorUnited secures $35M investment to build out its database of brand sponsorships - TechCrunch

SponsorUnited secures $35M investment to build out its database of brand sponsorships TechCrunch

Spectrum Equity, Bucks’ Lasry Back Sponsorship Market Platform - Sportico.com

Spectrum Equity, Bucks’ Lasry Back Sponsorship Market Platform Sportico.com

MLS Team Sponsorship Revenue Nears $600 Million - PR Newswire

MLS Team Sponsorship Revenue Nears $600 Million PR Newswire

SponsorUnited CEO Bob Lynch shares insights on inaugural WNBA Partnerships Report - The GIST

SponsorUnited CEO Bob Lynch shares insights on inaugural WNBA Partnerships Report The GIST

2U CEO Chip Paucek Joins SponsorUnited’s Board of Directors - citybiz

2U CEO Chip Paucek Joins SponsorUnited’s Board of Directors citybiz

New brands jump at endorsement deals with influencers, celebrities: study - Social Media Today

New brands jump at endorsement deals with influencers, celebrities: study Social Media Today

MLS team sponsorship revenue up 13% to US$665m - SportsPro

MLS team sponsorship revenue up 13% to US$665m SportsPro

F1 teams generate US$2.04bn in sponsorship revenue in 2024 - SportsPro

F1 teams generate US$2.04bn in sponsorship revenue in 2024 SportsPro

NFL Sports Betting Revenue Skyrocketed 40% in 2022 - PR Newswire

NFL Sports Betting Revenue Skyrocketed 40% in 2022 PR Newswire

Bon Iver, Steve Aoki, Saweetie, Snoop Dogg, and J. Balvin Have the Most Brand Deals in 2022 - PR Newswire

Bon Iver, Steve Aoki, Saweetie, Snoop Dogg, and J. Balvin Have the Most Brand Deals in 2022 PR Newswire

Where do the Milwaukee Brewers rank in sponsorship activity for 2024? - The Business Journals

Where do the Milwaukee Brewers rank in sponsorship activity for 2024? The Business Journals

Study: Motorsport athlete endorsement deals increase 40% YoY - BlackBook Motorsport

Study: Motorsport athlete endorsement deals increase 40% YoY BlackBook Motorsport

UNC's Davis, Trojans' Watkins pace NIL market - ESPN

UNC's Davis, Trojans' Watkins pace NIL market ESPN

MLS teams see sponsorship revenue rise 15% to record ‘US$587m’ for 2023 - SportsPro

MLS teams see sponsorship revenue rise 15% to record ‘US$587m’ for 2023 SportsPro

NFL Sponsor Revenue Jumps 15% to $2.35B Fueled by Ticketing Deals - Sportico.com

NFL Sponsor Revenue Jumps 15% to $2.35B Fueled by Ticketing Deals Sportico.com

Female athletes make up 52% of top 100 college stars with NIL deals - SportsPro

Female athletes make up 52% of top 100 college stars with NIL deals SportsPro

Women’s professional sports sponsorships increase by 22% in 2023/24 - SportsPro

Women’s professional sports sponsorships increase by 22% in 2023/24 SportsPro

LPGA Tour experiences massive brand partnership growth in 2022, according to report - GOLF.com

LPGA Tour experiences massive brand partnership growth in 2022, according to report GOLF.com

Breaking Down the Trends and Stats to Know From SponsorUnited’s NIL Report - Business of College Sports

Breaking Down the Trends and Stats to Know From SponsorUnited’s NIL Report Business of College Sports

Report: Women athletes outpaced men in NIL brand deals in 2023 - On3

Report: Women athletes outpaced men in NIL brand deals in 2023 On3

Why are women less celebrated in Sport? | OU Sport & Fitness Team Blog - The Open University

Why are women less celebrated in Sport? | OU Sport & Fitness Team Blog The Open University

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