Sports Tech Services

Sports Tech Services is a tech and data strategy consulting and advisory firm for the Sports Industry space working with teams, leagues, National Sport Organizations and Sport Tech Start-ups. Sports Tech Services (STS) has an edge on other consulting/advisory groups around it's holistic, forward-thinking approach to sports technology. Many consultants focus on isolated aspects like fan engagement, sponsorships, or AI, but STS provides a comprehensive strategy that connects all these elements without attaching itself to specific tech solutions. Founder Scott MacIntosh's background working across multiple leagues (NHL, NBA, MLS, MLB), in a leadership position in a sports tech start-up and leading SAP’s Sports & Entertainment Group in North America gives him a unique cross-sport perspective that many firms lack. Key Edges of His Services: Full-Spectrum Tech Strategy – Instead of just selling software or analytics, STS aligns technology, data, and staff development to create sustainable, long-term success. It acts in an agnostic manner aligning organizational needs with the best solution available in the industry that will provide real value to the client. Bridging Business and Tech – Many teams struggle to connect data insights with business goals. STS ensures that data translates into revenue growth through a more thorough understanding of a teams fans base via fan data integration, along with sponsorship targeting, and operational efficiency. Hands-On Executive Training – Unlike firms that just deliver reports or recommendations, STS upskills team executives so they can make informed, independent decisions on tech investments, vendors, and innovation. AI & GenAI Readiness – Many teams are still uncertain about AI’s role in sports. STS demystifies AI, providing real-world applications for automation, fan experience, and analytics-driven decision-making.