That's Mine

That's Mine is a Danish brand founded in 2015. We design and develop babies' and children's interiors and accessories in high quality. In everything we do, we focus on quality and multifunctionality and want kids to play for as long as possible. That's Mine has over 130 retailers in more than 21 countries. THE STORY BEHIND The founder, Mette Neerup Mariager, had her first child in 2013. When decorating her daughter's room, she found herself to be unable to find refined and detailed items that could make the room unique. So she designed a rabbit hook herself, put it on Instagram for fun and suddenly got 58 orders on the same night. The ideas for more designs started to grow and together with the high demand, the collection of hooks and book shelves started to expand. A lot of water has gone under the bridge, and the product range has grown and now includes foam play mats, bedding and wall stickers, among others. In 2020 Mette Mariager starred on "Dragon's Den" on national TV, which led to a remarkable increase in growth - almost 800% and the demand is still increasing day by day.