Champ: Early-Stage Brand Development For Startups

Champ: Early-Stage Brand Development For Startups company information, Employees & Contact Information

We love helping pre-launch/ early-stage founders build a Minimum Viable Brand so they can stand out! We know "Brand is a startup's greatest asset." But, how does a business become a Brand? It all starts when the founders harness their inherent driving forces and package them into a Competitive Identity, so they stand out and start winning the market over. As a startup develops, the leadership team will need a Product Champion, a Business Champion, AND a Brand Champion. Winning Founders are seeking help to understand HOW to bring their brand to life. That's where we come in. We are a collective of career branders who have trained to become go-to brand strategists for startups. • We know “how to fit in the startup world and get involved early” with a POV that leverages optimizing the Wayfounding Map and creating a clear path to value. • We are trained on the ins and outs of building MVBs from zero and can lead early-stage challengers to win the market. Who are we? * 20+ years leading business, brand and integrated marketing strategy * Agency and consulting experts * Leaders in business launch best practices, principles, and methodology * Masters of brand strategy; at scale and for SMBs * Accomplished in market research, audience segmentation, problem discovery, value proposition, product process management, and strategic planning systems * Facilitators in leading purpose, vision, mission values workshops * Champions of uncovering brand meaning, culture development, identity design, personality molding, story narratives and building brands from their roots * Students of emerging strategy trends, tools, and technology * Balanced problem solvers of client's user, business, and technical needs - delivering cohesive work * Focused users of both qualitative and quantitative data to inform business (and content) priorities * Drivers across all disciplines, from designers to engagement; being sensitive to client capabilities * Mentors, listeners, connectors, friends
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