The Good Fridge Group

WHAT IS THE GOOD FRIDGE? The Good Fridge is a digital service that simplifies complicated food labels, long ingredient lists and confusing health signals on food products. With a simple real-time score from 0-100, we show you whether the food you put in your shopping basket meets your unique health preferences. A REVOLUTIONARY TOOL THAT MAKES IT EASIER TO SHOP HEALTHY AND CIIMATE FRIENDLY Never before has it been so easy to get a personalized single score on all food items, directly in any online food store. Exactly at the moment of truth. And unlike food labeling solutions and general on-pack health information this is a dynamic, accumulative tool, that empowers users to see the single score on both products, but also across a whole shopping basket and even across multiple baskets, over time. Making The Good Fridge the first health tracker for your grocery shopping with a built-in scientifically proven nudging effect that demonstrably drives change - in contrast to almost every other model on the market today. WE PARTNER WITH SUPERMARKETS TO DRIVE HIGH PENETRATION We strive to work with as many supermarkets we can, enabling us to get our tool out to as many people as possible. And we are already live in Denmark with COOP, and data is showing that shoppers who use The Good Fridge are moving to products with higher scores and towards healthier shopping baskets. OUR VISION IS TO CREATE REAL IMPACT For the individual and for the society.