The New Thing
Company intelligence

The New Thing Company Intelligence, Employees & Workforce Signals

People graph depth
4 signals
4 mapped workforce signals against a 20 employee size estimate.
Decision-maker signals
1
Senior and buying-committee roles found in matched profiles.
Technology talent
1
Technology-oriented role signals in the workforce graph.
Social audience
5.91K
Audience size from company social follower data.
Evidence quality 99/100 Priority intelligence record

AeroLeads company intelligence

The New Thing workforce intelligence signals

Evidence from AeroLeads company records, matched professional profiles, and related company graph.

High confidence
Intelligence completeness
Partial intelligence record
5 of 11 major intelligence groups are available for this company.
Profile graph
Moderate profile graph
4 mapped workforce signals against a 20 employee size estimate.
Top seniority band
Individual contributor
2 of 3 classified profile signals.
Social followers
5.91K
Audience size from company social data.

Profile graph researchability

Visible people graph includes 4 visible people: 4 named, 3 titled, 2 located, and 0 contactable.

Profile research sample
Profile coverage evidence tier: Moderate profile coverage evidence. Profile coverage evidence combines 4 mapped workforce signals, 20 employee size estimate, and 20.0% profile graph coverage.
Multi-signal profile graph evidence: Researchability is based on 4 visible people with 3 populated evidence dimensions: named, titled, and located signals.
People
4
Named
4
Titled
3
Located
2
Contactable
0

Data methodology

AeroLeads renders only source-backed fields for this company page.

4 source groups
Company record Matched profile graph Related company graph Company signal fields
Blank source fields are omitted
Related companies are ordered deterministically
Structured data uses aggregate counts only

Intelligence completeness

5 of 11 major intelligence groups are available for this company.

5 / 11 groups
Partial intelligence record 45.5%
Workforce composition Contactability Domain confidence Market and peer context Company momentum

Evidence quality

This page clears the 60+ AeroLeads company-intelligence evidence threshold.

99 / 100
Priority intelligence record Threshold 60+
Related company graph Peer graph strength Peer position benchmark Market focus signals Profile graph researchability Workforce location footprint
Market and peer context
14 signals
Related company graph, Peer graph strength, Peer position benchmark
Workforce graph
11 signals
Profile graph researchability, Workforce location footprint, Management-to-IC proxy
Company momentum
3 signals
Company signal breadth, Company momentum, Company ownership signal
Source trust
8 signals
Domain confidence, Intelligence completeness, Company description
Decision-maker intelligence
1 signal
Account research checklist
31 additional source-backed evidence signals are counted in this page quality score.

Domain trust signals

Domain confidence for thenewthing.in is based on website domain and social profile.

35 / 100
Basic domain identity Limited domain evidence

Domain evidence combines website domain and social profile; raw email addresses are hidden.

Website domain
thenewthing.in
The official website domain is available from the company source record.
Social profile
LinkedIn organization page
A LinkedIn organization page is present for this company record.

AeroLeads coverage snapshot

Profile sample
4
Visible people attached to this company page.
Profile graph depth
Moderate profile graph
4 mapped workforce signals against a 20 employee size estimate.
Domain confidence
Basic domain identity
Domain confidence for thenewthing.in is based on website domain and social profile.
Company signal breadth
Multi-signal company record
Company-level signals include social audience, company maturity, and ownership.
Company ownership signal
Private company record
Company source record includes source type Privately Held.
Audience density
High audience density
5.91K followers against 20 employee estimate, about 295.20 followers per estimated employee.
Specialty signals
4
Specialty tags in the company record.
Market specificity
Focused market profile
6 market classification signals across categories, specialties, and related peer industries.
Peer industry clusters
1
Industries represented by related company records.
Related companies
10
Company graph links available for comparison.
Industry benchmark
Evidence-backed industry benchmark
Industry benchmark uses 10 related companies, 10 same-industry peers, 3 benchmark dimensions, and 4 peer evidence types from the AeroLeads related-company graph.
Peer benchmark confidence
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 4 evidence types: industry context, employee benchmarks, website records, social profiles.
Peer position benchmark
Employee-scale peer position benchmark
Peer-position benchmark shows employee scale above 30% of 10 comparable related peers.
Peer comparison matrix
Limited peer comparison
Compares this company with related-company evidence across employee scale and peer graph evidence.
Workforce locations
2
Locations represented in visible profile signals.
Workforce distribution
Multi-location workforce
Visible profile location signals span 2 locations, led by Bengaluru, Karnataka, India.
Workforce location footprint
Two-city workforce footprint
Visible profile locations span 2 cities across 1 country, led by Bengaluru.
Workforce geography evidence confidence
Multi-location workforce geography evidence
Workforce geography spans 2 locations across 2 visible profile signals. Top workforce hub matches company location.
Workforce seniority tiers
2
Seniority bands derived from visible profile titles and levels.
Seniority evidence confidence
Multi-tier seniority evidence
Seniority graph spans 3 classified profile signals across 2 tiers. Contributor-heavy visible sample.
Classified seniority profiles
3
Visible profiles with usable seniority signals.
Management-to-IC proxy
Contributor-heavy visible sample
1 managerial seniority signal and 2 contributor signals appear in the visible seniority-classified sample.
Role title diversity
Diverse role title sample
3 distinct role titles across 3 visible titled profiles.
Visible role titles
3
Distinct role titles found in visible profile signals.
Account research checklist
Focused account research checklist
Account research checklist combines related-company graph, domain trust, people graph depth, and company momentum; raw contact values are hidden.
Intelligence signal groups
8
AeroLeads signal groups available for this company.

Market focus signals

Primary industry
Advertising Services
Market specificity
Focused market profile
6 market classification signals across categories, specialties, and related peer industries.
Market evidence tier
High-confidence market evidence
Market evidence combines 6 classification signals from categories, specialties, related peer industries, and description keywords. 6 description-backed keyword signals are included.
Industry benchmark
Evidence-backed industry benchmark
Industry benchmark uses 10 related companies, 10 same-industry peers, 3 benchmark dimensions, and 4 peer evidence types from the AeroLeads related-company graph.
Top peer industry
Advertising Services
100% of 10 related peer industry signals.
Peer benchmark evidence
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 4 evidence types: industry context, employee benchmarks, website records, social profiles.
Size position
Smaller than most related peers
7 of 10 related employee-estimated peers are higher.
Peer graph strength
Benchmark-ready peer graph
Related peer graph has industry context, employee benchmarks, website records, and social profiles across 10 related companies.
Benchmark dimensions: peer graph strength, size benchmark, and size position.
Categories
Advertising Services
Specialties
Content Social Media Campaign Strategy Influencer Marketing
Product-market keyword evidence
Description-backed market keywords
Keyword evidence comes from 3 source field groups: Category, Specialty, Description.
Product-market keyword evidence tier: High-confidence product-market keyword evidence. Product-market keyword evidence combines 11 unique market keywords, 3 source field groups, and 6 description-backed keywords (1 category, 4 specialty, and 6 description).
Advertising Services · Category Content · Specialty Social Media · Specialty Campaign Strategy · Specialty Influencer Marketing · Specialty was created · Description stubborn resolve · Description audience first agency · Description brands work · Description internet not · Description other way around · Description
Related peer industries
Peer-industry evidence tier: Limited peer-industry evidence. Peer-industry evidence combines 10 related companies, 1 peer-industry cluster, and top peer industry Advertising Services at 100.0%.
Advertising Services 10 peers
100.0% of related peer industries

Company signals

Company signal breadth
Multi-signal company record
Company-level signals include social audience, company maturity, and ownership.
Corroborated company record evidence: Company record evidence combines 3 source-backed company signal types: social audience, company maturity, and ownership.
Social audience
5.91K
Followers in the company source record.
Social audience evidence tier: Limited social-audience evidence. Social audience evidence uses 5.91K followers from source field social_followers.
Audience density
High audience density
5.91K followers against 20 employee estimate, about 295.20 followers per estimated employee.
Audience-density evidence tier: Corroborated audience-density evidence. Audience-density evidence combines 5.91K social followers, 20 employee estimate, and 295.20 followers per estimated employee.
Company maturity
Emerging company history
Company source record includes founding year 2023, about 3 years before 2026.
Company maturity evidence tier: Founding-year maturity evidence. Maturity evidence combines founding year 2023, 3 years of company history, and source field founded.
Company ownership
Private company record
Company source record includes source type Privately Held.
Company ownership evidence tier: Structured ownership evidence. Ownership evidence combines source type Privately Held from structured company source fields.
Company momentum
Single momentum signal
Momentum evidence combines high audience density.

Workforce seniority mix

Aggregated from 3 classified profile signals.

Largest seniority band
Individual contributor
2 of 3 classified profile signals.
Multi-tier seniority evidence: Seniority graph spans 3 classified profile signals across 2 tiers. Contributor-heavy visible sample.
Management-to-IC proxy
Contributor-heavy visible sample
33.3%
managerial seniority signals
66.7%
contributor seniority signals
1 managerial seniority signal and 2 contributor signals appear in the visible seniority-classified sample.
Management-shape evidence tier: Contributor-heavy management-shape evidence. Management-shape evidence combines 3 seniority-classified signals, 1 managerial signal, 33.3% managerial share, and 2 contributor signals.
Individual contributor 2 profiles
66.7% of classified seniority signals
Executive 1 profile
33.3% of classified seniority signals

Workforce geography

Aggregated from 2 visible profile location signals.

Workforce geography evidence
Multi-location workforce geography evidence
Workforce geography spans 2 locations across 2 visible profile signals. Top workforce hub matches company location.
Distribution signal
Multi-location workforce
Visible profile location signals span 2 locations, led by Bengaluru, Karnataka, India.
Workforce location footprint
Two-city workforce footprint
Visible profile locations span 2 cities across 1 country, led by Bengaluru.
Cities
2
Countries
1
Company-location alignment
Top workforce hub matches company location
The largest visible workforce location is Bengaluru, Karnataka, India, matching the company location Bengaluru, In.
Top workforce hub share: 50.0%
Company-location evidence tier: High-confidence company-location alignment evidence. Company-location alignment evidence combines company location Bengaluru, In, top workforce hub Bengaluru, Karnataka, India, 50.0% top workforce hub share, and locality match.
Bengaluru, Karnataka, India 1 profile
50.0% of visible location signals
Bhopal, Madhya Pradesh, India 1 profile
50.0% of visible location signals

Role and function mix

3 visible titled profiles across 3 distinct role titles.

Title mix
Diverse role title sample
3 distinct role titles across 3 visible titled profiles.
Role-title evidence tier: Diverse role-title evidence. Role-title diversity evidence combines 3 visible titled profiles, 3 distinct role titles, and top title Co-founder @ the New Thing at 33.3%.
Co-founder @ the New Thing 1 profile
33.3% of visible titled profiles
Hi! I Am an Artist, Overt-thinker, Designer and a Golden Retriever in a Human Body (Lol) 1 profile
33.3% of visible titled profiles
Minimal Designs. Maximum Impact. 1 profile
33.3% of visible titled profiles

Contactability signals

Visible people
4

Explore related pages

Related company intelligence:

The New Thing was created with a stubborn resolve of being an audience first agency. We think culture first. To make brands work for the internet, not the other way around. It’s our mission. Our work aims to contribute to culture, not stick out like a sore thumb. We truly believe people get onto social to be seen and heard, and sometimes a brand can help them do just that. Ideally, our brands. We’re invested in this belief and are willing to bet it’ll be the new thing on social.

Company source details

Employees
20
Founded
2023
Address
Bengaluru, In
Industry
Advertising Services
NAICS
Marketing Consulting Services
Website
thenewthing.in
Keywords
Content, Social Media, Campaign Strategy, Influencer Marketing.
HQ
Bengaluru
Related companies
Schbang, Mischief @ No Fixed Address, Dentsu Webchutney, Talented.Agency, One Hand Clap, Youngun, Poppy Co, Tgthr., Stonks Studios, Moonshot.

The New Thing Questions

News

Are Iced Coffee Buckets the New Thing in Connecticut? - i95 ROCK

Are Iced Coffee Buckets the New Thing in Connecticut? i95 ROCK

Swiggy Dineout and The New Thing is bringing back Disco back with discounts on GIRF - Campaign Brief Asia

Swiggy Dineout and The New Thing is bringing back Disco back with discounts on GIRF Campaign Brief Asia

New Perspective on the New Thing: An Exhibition of Photos from 1966-1970 - American University

New Perspective on the New Thing: An Exhibition of Photos from 1966-1970 American University

Do It Yourself, Brother: Cultural Autonomy and the New Thing - Monthly Review

Do It Yourself, Brother: Cultural Autonomy and the New Thing Monthly Review

The new thing on campus. Why universities are appointing their first chief AI officers - Fortune

The new thing on campus. Why universities are appointing their first chief AI officers Fortune

Terrifying Family Trauma Is the New Thing in Horror - VICE

Terrifying Family Trauma Is the New Thing in Horror VICE

Market Minute 9-3-25- "Bonds OUT, Gold IN" is The New Thing - Yahoo Finance

Market Minute 9-3-25- "Bonds OUT, Gold IN" is The New Thing Yahoo Finance

Remembering the New Thing, the Influential 1960s DC Arts Center - Washingtonian

Remembering the New Thing, the Influential 1960s DC Arts Center Washingtonian

Talented launches new social agency, The New Thing; Viren Noronha joins as co-founder - Storyboard18

Talented launches new social agency, The New Thing; Viren Noronha joins as co-founder Storyboard18

The new thing for California politicians? Sweet charity - CalMatters

The new thing for California politicians? Sweet charity CalMatters

Down With Homework, Say U.S. School Districts - The Wall Street Journal

Down With Homework, Say U.S. School Districts The Wall Street Journal

‘The New Thing’: The Subversive Bridge From Bop To Free Jazz - uDiscoverMusic

‘The New Thing’: The Subversive Bridge From Bop To Free Jazz uDiscoverMusic

The New Thing in Hong Kong’s Public Schools: White Students (Published 2018) - The New York Times

The New Thing in Hong Kong’s Public Schools: White Students (Published 2018) The New York Times

DeFi Is the New Big Thing in Crypto. But What Is It? Here’s Everything You Need to Know - PYMNTS.com

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James Turrell in Palo Alto: Hot Art Bling the New Thing on the Peninsula - KQED

James Turrell in Palo Alto: Hot Art Bling the New Thing on the Peninsula KQED

Why Clumpy Is the New Thing in Mascara - glamour.com

Why Clumpy Is the New Thing in Mascara glamour.com

Former Swiggy's social head Viren Noronha launches ‘The New Thing’ with Talented - ET BrandEquity

Former Swiggy's social head Viren Noronha launches ‘The New Thing’ with Talented ET BrandEquity

Talented.Agency launches new social & culture marketing agency ‘The New Thing’ - afaqs!

Talented.Agency launches new social & culture marketing agency ‘The New Thing’ afaqs!

Review | A new look at the New Thing, a critical part of D.C.’s Black arts scene - The Washington Post

Review | A new look at the New Thing, a critical part of D.C.’s Black arts scene The Washington Post

Headbutt Rage Is The New Thing In Pro Cycling - HuffPost

Headbutt Rage Is The New Thing In Pro Cycling HuffPost

The New Thing On Tour - Golf Digest

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Gender-Neutral Bathrooms Are Quietly Becoming The New Thing At Colleges - HuffPost

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The new thing in romantic fiction: zombie love - The Guardian

The new thing in romantic fiction: zombie love The Guardian

Single Review: The Horrors - She Is The New Thing - // Drowned In Sound

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Move over hygge, ‘cottagecore’ is the new thing in home décor. - Lifestyle Asia Hong Kong

Move over hygge, ‘cottagecore’ is the new thing in home décor. Lifestyle Asia Hong Kong

'Cash Me Ousside' Girl's Goin' Hollyhood (VIDEO) - TMZ

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Large Scale Protests Are The New Thing In Tamil Nadu - Swarajyamag

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Heartbroken Ganji Chudail tries to find “the one” on Shaadi.com in a new collab - bestmediainfo.com

Heartbroken Ganji Chudail tries to find “the one” on Shaadi.com in a new collab bestmediainfo.com

Airlander 10 'the flying bum' is the new thing in luxury travel - Business Today

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Flipkart and The New Thing’s latest campaign transforms Dad’s thumbs ups into Father’s Day gifts - marketech apac

Flipkart and The New Thing’s latest campaign transforms Dad’s thumbs ups into Father’s Day gifts marketech apac

Renting clothes for dinner parties, formals the 'new thing' in fashion, stylist says - Australian Broadcasting Corporation

Renting clothes for dinner parties, formals the 'new thing' in fashion, stylist says Australian Broadcasting Corporation

Vulgarity monitors for TikTok is the new thing in Pakistan after four bans - ThePrint

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Sex coffee can be the new thing in 2022. Here’s all about it - Times of India

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What is sealioning? The new thing to worry about in relationships and online - Metro.co.uk

What is sealioning? The new thing to worry about in relationships and online Metro.co.uk

Used goods could be the new thing in Asia - The Malaysian Reserve

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Curly 'pube lashes' are the new thing in make up - but people are disgusted - Daily Star

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Bombay has always had a taste for the new thing - Times of India

Bombay has always had a taste for the new thing Times of India

Flipkart & The New Thing launches Thumbs Appa campaign - Adgully.com

Flipkart & The New Thing launches Thumbs Appa campaign Adgully.com

NSFW: So 'Groin Grazing' is the new thing in men's fashion now. - Mamamia

NSFW: So 'Groin Grazing' is the new thing in men's fashion now. Mamamia

Uganda ‘Dance Sport’ Federation, The New Thing in Sport - ChimpReports

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Anybody See the New Thing in Front of Lowe’s on Amb. Caffery - 99.9 KTDY

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Super Junior's Eunhyuk shocks everyone with the 'New Thing' challenge - Music Mundial

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The New Thing people graph sample