The Typecraft Initiative

We collaborate with crafts women, tribal artists, refugees, homemakers, people from so-called sub-ordinate castes and construct display typefaces based on their crafts heritage and tribal arts knowledge-systems embedded into these fonts. For instance, the Baiga and the Rabari typeface not only have the designs of the respective traditions embedded into the glyphs but also contain the actual motifs such as tattoos and Rabari designs respectively in the typeface that can be called upon by the user of the typeface, thereby becoming a living archive of ancient knowledge. The typefaces are designed in various scripts such as Latin, Devanagari and Arabic