The Underground Agency

The Underground Agency at Haile College of Business isn’t your run-of-the-mill agency—it’s a semester-long whirlwind of marketing magic, fully integrated into college classrooms. Yep, you read that right! We’re a marketing, branding, and research agency that operates on academic time—powered by student talent, caffeine, and probably a last-minute PowerPoint or two. Every semester, we bring together a fresh crew of bright-eyed students (our "employees") who work on real client projects while learning the ropes of the marketing world. Under the watchful eye of our fearless leader, Dr. David “Yoda” Raska (he’s as wise as his nickname suggests), we take classrooms and turn them into real-life workspaces. Think of it as an internship on steroids, except you don’t have to leave campus—or the comfort of your sweatpants. Our clients? They get access to some of the freshest marketing minds out there, and our students? They get to build confidence, career clarity, and a network that’ll last beyond their last final exam. Each semester, we cook up new ideas, creative campaigns, and bold strategies that help brands grow without breaking the bank. And when the semester ends, we hit refresh and start the whole adventure again. And the best part? Our graduates keep coming back, this time as clients, mentors, and even bosses. It’s the circle of life, Underground Agency-style.