The Visceral Glitch

The Visceral Glitch began when the founder, Daniel Kramer, began posting digital art on Instagram. Inspired by the Gestalt Design Theory and Wabi-Sabi, his posts set out to unify a series of disparate images through digital manipulation. The glitch became the vehicle, and his posts began to generate a buzz. Mark Stewart of the Pop Group contacted him about creating a digital promotional campaign to announce the 40th-anniversary reissue of the band's debut album on Mute records. Another campaign followed from the New Rising Sons and the glitch began to grow. Next, Daniel partnered with Marcelo Moyano, a Creative Technologist, to create a content studio that elevates the music experience for the fan and expands the narrative of a band.