Tom Rigby - Freelance Copywriter

Good copy should be straightforward without being simple, clever without being smug, lively without being breathless. Use it intelligently and copy will add another dimension to your marketing and communication campaigns. Neglect it and you risk the charge of style over substance. For over 20 years I’ve supplied copy to clients of all shapes and sizes, collaborated with creative agencies large and small, and worked on campaigns above, below and through the line. I’ve helped some of the world’s best-known brands to communicate with intelligence and imagination and written about most things between A and Z. At its simplest, I provide a versatile resource which businesses and creative agencies can tap into as and when required, whether to brainstorm concepts, research and write from scratch, provide quick copy to meet a pressing deadline or appraise and edit existing content.