I created Top Dog Advisory to help my clients improve their commercial returns from the innovation investments - more revenue, profit, market share, and brand power.
Innovation challenges, while all different, have several common themes
< Developing Products rather than building new Business Models. The “build it and they will come” philosophy can work you are extending current products sold to your existing customers, however, this model fails badly for designing new products or entering new markets.
< Separating the Innovation team from the Core Business. To make an impact in the market, you need the power of the Core Business’ capabilities, such as Marketing, Sales, Operations, Legal, Finance, … Unfortunately, these departments are often engaged late on the Innovation PathTM, weakening their ability to drive Innovation Commercial HorsepowerTM. Net-net: even products that solve customer problems deliver poor economic output when they do not get the power of the core business behind them.
< Lack of respect for the inherent uncertainty in going from 0 to 1. Building a new product requires vision and faith. If you have a spreadsheet in your hand, you are lost. Rapid testing is needed to burn down the fog that surrounds you.
Company Details
- Employees
- 1
- Founded
- -
- Address
- 110 Patton Avenue, Princeton,new Jersey 08540,united States
- Industry
- Business Consulting And Services
- NAICS
-
Management, Scientific, and Technical Consulting ServicesManagement Consulting ServicesOther Scientific and Technical Consulting ServicesOther Management Consulting Services
- Website
- https://topdogadvisory.com
- Keywords
- Princeton.
- HQ
- Princeton, New Jersey
- Competitors
- VAEKST, Top Down Advisory.
Top Dog Advisory Questions
Top Dog Advisory's website is https://topdogadvisory.com
Top Dog Advisory's LinkedIn profile is https://www.linkedin.com/company/top-dog-advisory
Top Dog Advisory has
1 employees.
View email and phone details for 1
employees at Top Dog Advisory.
Top Dog Advisory's industry is
Business Consulting and Services
Top Dog Advisory's top competitors are
Vaekst,
Top Down Advisory.
Top Dog Advisory's categories are Business Consulting and Services
Top Dog Advisory's founding year is 2020
