TRAACKING Company Profile & Business Information

TRAACKING Overview

TRAACKING offers a patented, disruptive, auditable Audience Measurement Analytics platform service, measuring and proving the consumption of digital content streaming - video, picture, audio, text, messages through mobile app - across any device – desktop and inapp mobile. The platform implements Big Data infrastructure to manage large volumes of impressions and offers advanced visualization dashboards for decision support and rapid exploitation. Authenticated measurements, real-time, full compatibility with content distribution industry standards are the USPs. It empowers clients to assess more effectively the content performance, and consequently to increase traffic and content value for monetization. TRAACKING technology is based on patents granted in the US (2014) and in Europe (2015). Applications are designed for online publishers, TV replay platforms, adtech providers, elearning publishers, Connected TV tech providers and operators. - Video Audience measurement to measure qualitatively user’s interactions with the content and identify clusters - Viewability measurement for ad content performance assessment. - Text tracking to measure users' attention on a text – article, presentation… Want to book a demo ? We'll be glad to get in touch - admin@traacking.com

Website

www.traacking.com

Industry

Technology, Information And Internet

Founded

2015