Trapital

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I'm Dan Runcie, and I started Trapital to elevate the culture I love. The artists I once looked up to are now some of our most successful business leaders. But they rarely got the coverage they deserved. I’ve spent my career in business reading deep strategic breakdowns on every other industry, but never hip-hop. Honestly, I was over it. Where were the folks who looked like me? Where were the business leaders who repped what I cared about? I first started writing about the business of hip-hop as a hobby. It was something to explore while I was job hunting after business school. My personal Medium page led to freelance writing gigs at major publications. The bylines were cool and all, but I still didn’t feel like I made an impact. The business of hip-hop needed its own home. Trapital was launched in March 2018 and has grown ever since. Trapital’s memos, essays, and podcasts are followed by the leading executives in music, media, tech, and more. Trapital has been seen in The Wall Street Journal, New York Times, NPR, CNBC, Axios, and more. Learn more at trapital.co

Company Details

Employees
15
Founded
-
Address
Po Box 401192, San Francisco,california 94140,united States
Industry
Online Audio And Video Media
HQ
San Francisco, California
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Trapital Questions

News

Icebreakers with...Trapital's Dan Runcie - Morning Brew

Icebreakers with...Trapital's Dan Runcie Morning Brew

With Trapital, Dan Runcie found a way to cover the business of hip-hop and make it sustainable - Nieman Lab

With Trapital, Dan Runcie found a way to cover the business of hip-hop and make it sustainable Nieman Lab

Trapital report explores hip-hop and R&B’s live challenges - Music Ally

Trapital report explores hip-hop and R&B’s live challenges Music Ally

Tapping Into Superfans and Generative AI Among Hot Topics in New Edition of ‘The Trapital Report’ - Billboard

Tapping Into Superfans and Generative AI Among Hot Topics in New Edition of ‘The Trapital Report’ Billboard

10 Bingeworthy Hip-Hop Podcasts: From "Caresha Please" To "Trapital" - GRAMMY.com

10 Bingeworthy Hip-Hop Podcasts: From "Caresha Please" To "Trapital" GRAMMY.com

3 Lessons We Can Learn From Beyoncé's Content Strategy - The Profile

3 Lessons We Can Learn From Beyoncé's Content Strategy The Profile

Satire: Trapital Account Owner Revealed - cuchimes.com

Satire: Trapital Account Owner Revealed cuchimes.com

How A Media Entrepreneur Built Subscribers By Being Hyper-Focused On Hip-Hop Business And Strategy - Moguldom

How A Media Entrepreneur Built Subscribers By Being Hyper-Focused On Hip-Hop Business And Strategy Moguldom

Trapital report explores why hip-hop’s market share is declining - Music Ally

Trapital report explores why hip-hop’s market share is declining Music Ally

Ghazi Says EMPIRE Is Not for Sale: ‘I’m Dead Serious’ - Billboard

Ghazi Says EMPIRE Is Not for Sale: ‘I’m Dead Serious’ Billboard

How much did Beyonce get paid for Netflix's NFL Christmas halftime show? - Sports Illustrated

How much did Beyonce get paid for Netflix's NFL Christmas halftime show? Sports Illustrated

50 Cent Made An Estimated $100M From His Vitaminwater Deal — And It Paved The Way For Artists Like Flo Rida - afrotech.com

50 Cent Made An Estimated $100M From His Vitaminwater Deal — And It Paved The Way For Artists Like Flo Rida afrotech.com

Inside Justin Bieber's record-breaking paycheck as he headlines Coachella - HELLO! Magazine

Inside Justin Bieber's record-breaking paycheck as he headlines Coachella HELLO! Magazine

Trapital Explains Jay-Z’s Cell Phone Partnership Strategy - Moguldom

Trapital Explains Jay-Z’s Cell Phone Partnership Strategy Moguldom

How much was Beyoncé paid to perform NFL Christmas Day halftime show? - The Independent

How much was Beyoncé paid to perform NFL Christmas Day halftime show? The Independent

Rich Dudes│How Harlem’s Finest A$AP Rocky Built His Net Worth - MoneyMade

Rich Dudes│How Harlem’s Finest A$AP Rocky Built His Net Worth MoneyMade

Gratitude - Morning Brew

Gratitude Morning Brew

Atlantic CEO Elliot Grainge on AI Implications: Will Future Generations Connect to ‘An AI Bot’ the Same Way as Taylor Swift? - Billboard

Atlantic CEO Elliot Grainge on AI Implications: Will Future Generations Connect to ‘An AI Bot’ the Same Way as Taylor Swift? Billboard

Why Roc Nation Has An Opportunity To Improve On The Disney Studios Expansion Strategy - Moguldom

Why Roc Nation Has An Opportunity To Improve On The Disney Studios Expansion Strategy Moguldom

Troy Carter Predicts Synthetic Artists Will Be the Next Big Revenue Generator in Music - Billboard

Troy Carter Predicts Synthetic Artists Will Be the Next Big Revenue Generator in Music Billboard

Kanye West’s Sunday Service Has Limited Power, Won’t Repair Damaged Relationship: Trapital - Moguldom

Kanye West’s Sunday Service Has Limited Power, Won’t Repair Damaged Relationship: Trapital Moguldom

Beyoncé Reportedly Earned a Jaw-Dropping Paycheck for Netflix’s NFL Halftime Show - Distractify

Beyoncé Reportedly Earned a Jaw-Dropping Paycheck for Netflix’s NFL Halftime Show Distractify

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