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We work with trends and turn them into meaningful opportunities. As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals across the globe. Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan the globe to spotlight promising trends, insights and opportunities using our PDI methodology – supported by our network of 850+ spotters in over 65 countries.

Company Details

Employees
85
Founded
-
Address
Wibautstraat 131d, Amsterdam,north Holland 1091 Gl,netherlands
Industry
Market Research
NAICS
Marketing Research and Public Opinion Polling
HQ
Amsterdam, North Holland
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2026 Trends on the Road ✈️ - TrendWatching

2026 Trends on the Road ✈️ TrendWatching

McDonald's brings the world home with playfully pilfered menu items - TrendWatching

McDonald's brings the world home with playfully pilfered menu items TrendWatching

Anthropic’s zero-slop pop-up invites New Yorkers to slow down and think - TrendWatching

Anthropic’s zero-slop pop-up invites New Yorkers to slow down and think TrendWatching

With Bike Buddies, Swapfiets redefines nightlife safety as a shared responsibility - TrendWatching

With Bike Buddies, Swapfiets redefines nightlife safety as a shared responsibility TrendWatching

Australian designers develop a compostable alternative to iconic soy sauce fish - TrendWatching

Australian designers develop a compostable alternative to iconic soy sauce fish TrendWatching

Free highlights from our 2025 Trends & Insights Report - TrendWatching

Free highlights from our 2025 Trends & Insights Report TrendWatching

Mattel’s UNO Social Clubs target Millennials and Gen Z with IRL game nights - TrendWatching

Mattel’s UNO Social Clubs target Millennials and Gen Z with IRL game nights TrendWatching

Homeownership hurdles: why Gen Z & Millennials feel locked out - TrendWatching

Homeownership hurdles: why Gen Z & Millennials feel locked out TrendWatching

Pinterest launches Thrift Shop to spotlight vintage style and Gen Z self-expression - TrendWatching

Pinterest launches Thrift Shop to spotlight vintage style and Gen Z self-expression TrendWatching

Deliveroo delivers joy for pets and owners with matching meals and toys - TrendWatching

Deliveroo delivers joy for pets and owners with matching meals and toys TrendWatching

DigiAnne bridges the gap between human models and AI influencers - TrendWatching

DigiAnne bridges the gap between human models and AI influencers TrendWatching

New merit badges prepare Scouts for AI and cybersecurity - TrendWatching

New merit badges prepare Scouts for AI and cybersecurity TrendWatching

Talk to me, GPT: when chatbots become confidants - TrendWatching

Talk to me, GPT: when chatbots become confidants TrendWatching

Pop Mart is now worth more than Mattel, Hasbro and Sanrio. Combined. - TrendWatching

Pop Mart is now worth more than Mattel, Hasbro and Sanrio. Combined. TrendWatching

Instead of a souvenir, Kimpton Hotels’ guests take home tiny tattoos - TrendWatching

Instead of a souvenir, Kimpton Hotels’ guests take home tiny tattoos TrendWatching

Aldi Süd reorganizes cold storage to put animal welfare first - TrendWatching

Aldi Süd reorganizes cold storage to put animal welfare first TrendWatching

On newsstands now, Sports reIllustrated challenges media representation of female athletes - TrendWatching

On newsstands now, Sports reIllustrated challenges media representation of female athletes TrendWatching

French travel brand drops Santorini and Mykonos in bid to make overtourism uncool - TrendWatching

French travel brand drops Santorini and Mykonos in bid to make overtourism uncool TrendWatching

Retail therapy 2.0: Emotional discovery is the next click - TrendWatching

Retail therapy 2.0: Emotional discovery is the next click TrendWatching

Naples welcomes Italy’s first ‘emotional bookstore’ - TrendWatching

Naples welcomes Italy’s first ‘emotional bookstore’ TrendWatching

Personal care evolves from beauty ritual to everyday health practice - TrendWatching

Personal care evolves from beauty ritual to everyday health practice TrendWatching

Lidl cuts cartoon marketing from low-nutrition products - TrendWatching

Lidl cuts cartoon marketing from low-nutrition products TrendWatching

Sports teams adopt new tech to bring live gameplay to vision-impaired fans - TrendWatching

Sports teams adopt new tech to bring live gameplay to vision-impaired fans TrendWatching

It’s 2100. Can you guess where you are? - TrendWatching

It’s 2100. Can you guess where you are? TrendWatching

Poketomo: Sharp’s AI meerkat blurs the line between toy, friend and tech - TrendWatching

Poketomo: Sharp’s AI meerkat blurs the line between toy, friend and tech TrendWatching

Humanity’s bond with nature has dropped 60% since 1800 - TrendWatching

Humanity’s bond with nature has dropped 60% since 1800 TrendWatching

ASICS signs dog as ambassador, recognizing canines as the ultimate movement motivators - TrendWatching

ASICS signs dog as ambassador, recognizing canines as the ultimate movement motivators TrendWatching

Is your brand down to earth or lost in the clouds? - TrendWatching

Is your brand down to earth or lost in the clouds? TrendWatching

Step aside, algorithms: Gen Z and Millennials are discovering local brands on foot - TrendWatching

Step aside, algorithms: Gen Z and Millennials are discovering local brands on foot TrendWatching

On search engine Lore, fans go deep down rabbit holes (and actually retain what they find) - TrendWatching

On search engine Lore, fans go deep down rabbit holes (and actually retain what they find) TrendWatching

Reimagined laundromats in Singapore signal the rise of community-first businesses - TrendWatching

Reimagined laundromats in Singapore signal the rise of community-first businesses TrendWatching

Gamers get AI co-players with next-level strategic intelligence, thanks to NVIDIA - TrendWatching

Gamers get AI co-players with next-level strategic intelligence, thanks to NVIDIA TrendWatching

Heineken transforms unused rooftops in Seoul into social hubs - TrendWatching

Heineken transforms unused rooftops in Seoul into social hubs TrendWatching

Kitchen Cosmo blends AI and analog charm to whip up recipes from whatever’s in the fridge - TrendWatching

Kitchen Cosmo blends AI and analog charm to whip up recipes from whatever’s in the fridge TrendWatching

With Shu-Chew Beats, Lotte turns chewing gum into a focus-boosting office ritual - TrendWatching

With Shu-Chew Beats, Lotte turns chewing gum into a focus-boosting office ritual TrendWatching

Government-backed savings accounts could let Brazilians profit from their digital data - TrendWatching

Government-backed savings accounts could let Brazilians profit from their digital data TrendWatching

Demystifying sunscreen: Dieux’s Sun-Screener trades fear for facts - TrendWatching

Demystifying sunscreen: Dieux’s Sun-Screener trades fear for facts TrendWatching

Ownership, remixed: 1-in-3 Gen Z would co-buy a home - TrendWatching

Ownership, remixed: 1-in-3 Gen Z would co-buy a home TrendWatching

French startup lets strangers buy entrance to someone else’s wedding - TrendWatching

French startup lets strangers buy entrance to someone else’s wedding TrendWatching

Sparq puts AI in the driver’s seat to decode car diagnostics for everyone - TrendWatching

Sparq puts AI in the driver’s seat to decode car diagnostics for everyone TrendWatching

Faroe Islands tackle overtourism with mystery road trips - TrendWatching

Faroe Islands tackle overtourism with mystery road trips TrendWatching

Digital Dr Karl takes on climate skeptics with AI-powered persuasion - TrendWatching

Digital Dr Karl takes on climate skeptics with AI-powered persuasion TrendWatching

Fourier’s GR-3 care-bot brings warmth to an automated world - TrendWatching

Fourier’s GR-3 care-bot brings warmth to an automated world TrendWatching

Apple introduces nutrition labels for every app in the App Store - TrendWatching

Apple introduces nutrition labels for every app in the App Store TrendWatching

Pharmaceutical company unveils a home that functions as medicine - TrendWatching

Pharmaceutical company unveils a home that functions as medicine TrendWatching

Merlin Entertainments brings immersive awe to shopping malls - TrendWatching

Merlin Entertainments brings immersive awe to shopping malls TrendWatching

Heineken and Uber disrupt Netflix binges to push viewers from screens to social scenes - TrendWatching

Heineken and Uber disrupt Netflix binges to push viewers from screens to social scenes TrendWatching

Four faces of sustainability – which describes your customers? - TrendWatching

Four faces of sustainability – which describes your customers? TrendWatching

Travelers turn to AI over colleagues for trip planning, with trust levels split by region - TrendWatching

Travelers turn to AI over colleagues for trip planning, with trust levels split by region TrendWatching

Get free access to our platform ahead of 2026! - TrendWatching

Get free access to our platform ahead of 2026! TrendWatching

Shopping agent Daydream wants fashion retail to feel like magic, not a search bar - TrendWatching

Shopping agent Daydream wants fashion retail to feel like magic, not a search bar TrendWatching

In Relooted, gamers plan the perfect heist to reclaim Africa’s stolen artifacts - TrendWatching

In Relooted, gamers plan the perfect heist to reclaim Africa’s stolen artifacts TrendWatching

Perfume shop in Swedish forest asks people to pay with their time instead of their kronor - TrendWatching

Perfume shop in Swedish forest asks people to pay with their time instead of their kronor TrendWatching

Audi Vietnam reads brainwaves to help consumers decide whether the Q8 is the car for them - TrendWatching

Audi Vietnam reads brainwaves to help consumers decide whether the Q8 is the car for them TrendWatching

Brazilian telco’s app turns music into vibrations for hearing-impaired customers - TrendWatching

Brazilian telco’s app turns music into vibrations for hearing-impaired customers TrendWatching

What if a library held every harm kids encounter online? This one did - TrendWatching

What if a library held every harm kids encounter online? This one did TrendWatching

Emotional impact rating for movies? IMDb introduces Kleenex Score - TrendWatching

Emotional impact rating for movies? IMDb introduces Kleenex Score TrendWatching

Coffee chain GoodNews takes hot gossip as payment for drinks and cookies - TrendWatching

Coffee chain GoodNews takes hot gossip as payment for drinks and cookies TrendWatching

The rise of millennial hobby energy - TrendWatching

The rise of millennial hobby energy TrendWatching

This e-bike charges in minutes. Its battery tech could power humanoid robots, too - TrendWatching

This e-bike charges in minutes. Its battery tech could power humanoid robots, too TrendWatching

Flok’s AI physiotherapy delivers on promise to drastically reduce wait times - TrendWatching

Flok’s AI physiotherapy delivers on promise to drastically reduce wait times TrendWatching

Patrons select emotions to order cocktails at Suntory’s ‘Glass and Words’ pop-up bar - TrendWatching

Patrons select emotions to order cocktails at Suntory’s ‘Glass and Words’ pop-up bar TrendWatching

She built that… and that’s the way it is 👷‍♀️ - TrendWatching

She built that… and that’s the way it is 👷‍♀️ TrendWatching

Photography museum questions reality with AI-powered 'Fake Switzerland' campaign - TrendWatching

Photography museum questions reality with AI-powered 'Fake Switzerland' campaign TrendWatching

Mixue's meteoric rise and the significance of little treat culture - TrendWatching

Mixue's meteoric rise and the significance of little treat culture TrendWatching

With Netflix House, the streaming giant builds immersive IRL spaces for its biggest fans - TrendWatching

With Netflix House, the streaming giant builds immersive IRL spaces for its biggest fans TrendWatching

US drinking hits record low as health worries reshape habits - TrendWatching

US drinking hits record low as health worries reshape habits TrendWatching

Chicken jockey? How ‘A Minecraft Movie’ is creating a cultural water cooler moment - TrendWatching

Chicken jockey? How ‘A Minecraft Movie’ is creating a cultural water cooler moment TrendWatching

Lokki offers paid abortion leave in a push to reduce stigma and boost empathy - TrendWatching

Lokki offers paid abortion leave in a push to reduce stigma and boost empathy TrendWatching

Agentic shopping goes mainstream: Visa teams with AI giants to shape what’s next - TrendWatching

Agentic shopping goes mainstream: Visa teams with AI giants to shape what’s next TrendWatching

New AI-Driven Innovation Course - TrendWatching

New AI-Driven Innovation Course TrendWatching

Scan, call out, reform: Yuka turns consumers into change agents - TrendWatching

Scan, call out, reform: Yuka turns consumers into change agents TrendWatching

Gen Z leads as AI-powered resale fuels circular economy and extra income - TrendWatching

Gen Z leads as AI-powered resale fuels circular economy and extra income TrendWatching

Tin Can brings back the landline to keep kids connected, not hooked - TrendWatching

Tin Can brings back the landline to keep kids connected, not hooked TrendWatching

Worldwide, over 50% of Netflix subscribers watch anime - TrendWatching

Worldwide, over 50% of Netflix subscribers watch anime TrendWatching

Wearable sensors translate nature's invisible signals into haptic feedback for humans - TrendWatching

Wearable sensors translate nature's invisible signals into haptic feedback for humans TrendWatching

SS25 collection by Adidas merges sportswear classics with Colombian tradition - TrendWatching

SS25 collection by Adidas merges sportswear classics with Colombian tradition TrendWatching

WhatsApp-ing a pizza? Châtaigne bets on conversational commerce to disrupt meal delivery - TrendWatching

WhatsApp-ing a pizza? Châtaigne bets on conversational commerce to disrupt meal delivery TrendWatching

National Trust uses AR to let London residents rewild dull city streets with blossom trees - TrendWatching

National Trust uses AR to let London residents rewild dull city streets with blossom trees TrendWatching

88 days a year. That’s how long the average adult now spends staring at a screen - TrendWatching

88 days a year. That’s how long the average adult now spends staring at a screen TrendWatching

Riley’s period care kit challenges hotels to rethink basic guest essentials - TrendWatching

Riley’s period care kit challenges hotels to rethink basic guest essentials TrendWatching

Roblox claims two crowns: most played and most blocked - TrendWatching

Roblox claims two crowns: most played and most blocked TrendWatching

Pentagram’s redesign of KARRI gives kids a screen-free way to stay connected - TrendWatching

Pentagram’s redesign of KARRI gives kids a screen-free way to stay connected TrendWatching

As ambient videos gain traction, luxury travel brand Belmond launches 'Long Shots' - TrendWatching

As ambient videos gain traction, luxury travel brand Belmond launches 'Long Shots' TrendWatching

Sign up for our free AI x Ideation Webinar — 8 April 2025 - TrendWatching

Sign up for our free AI x Ideation Webinar — 8 April 2025 TrendWatching

Free Consumer Trends x AI x Ideation Webinar - TrendWatching

Free Consumer Trends x AI x Ideation Webinar TrendWatching

Two in three influencers don't check facts. A global course aims to fix that - TrendWatching

Two in three influencers don't check facts. A global course aims to fix that TrendWatching

The Ordinary unveils ‘Wikileaks of Beauty’ to demystify skincare science - TrendWatching

The Ordinary unveils ‘Wikileaks of Beauty’ to demystify skincare science TrendWatching

Amazon’s AWS helps NFL players and fans use AI to customize shoes for My Cause My Cleats - TrendWatching

Amazon’s AWS helps NFL players and fans use AI to customize shoes for My Cause My Cleats TrendWatching

2024 Trend Check - TrendWatching

2024 Trend Check TrendWatching

God Don't Make No Junk: how a t-shirt is rewriting coffee and cotton's history - TrendWatching

God Don't Make No Junk: how a t-shirt is rewriting coffee and cotton's history TrendWatching

Ready, set, learn Korean: Duolingo and Netflix prep fans for 'Squid Game' Season Two - TrendWatching

Ready, set, learn Korean: Duolingo and Netflix prep fans for 'Squid Game' Season Two TrendWatching

Adrift and anxious, people are turning to rituals for structure and meaning - TrendWatching

Adrift and anxious, people are turning to rituals for structure and meaning TrendWatching

Hyundai and Kia’s new wearable robotic arm gives (older) workers a power-up - TrendWatching

Hyundai and Kia’s new wearable robotic arm gives (older) workers a power-up TrendWatching

Forget sleep stats. Dream Recorder transforms dreams into analog-style visuals - TrendWatching

Forget sleep stats. Dream Recorder transforms dreams into analog-style visuals TrendWatching

Ahead of Singles’ Day, PUMA and Bumble got young and unattached Indians out for a run - TrendWatching

Ahead of Singles’ Day, PUMA and Bumble got young and unattached Indians out for a run TrendWatching

IKEA assembles an outdoor library on the Seine, blending books, community and serendipity - TrendWatching

IKEA assembles an outdoor library on the Seine, blending books, community and serendipity TrendWatching

2025 Trends Webinar is wrapped - TrendWatching

2025 Trends Webinar is wrapped TrendWatching

Money. Meaning. It’s mental. Inside Gen Z and Millennials’ 2025 feels. - TrendWatching

Money. Meaning. It’s mental. Inside Gen Z and Millennials’ 2025 feels. TrendWatching

Re~invinted distills 32 pre-loved personalities from millions of Vinted's data points - TrendWatching

Re~invinted distills 32 pre-loved personalities from millions of Vinted's data points TrendWatching

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