Trout & Partners Poland | Positioning, Strategy & Brand Consulting

Trout & Partners Poland | Positioning, Strategy & Brand Consulting company information, Employees & Contact Information

WHO WE ARE Trout & Partners is an international consulting company and the world leader in strategic positioning. Founded in 1991 by Jack Trout, the author of the concepts of Positioning and Marketing Warfare, Trout & Partners has established itself as one of the most respected companies in the field of developing marketing and business strategies. Trout & Partners' clients include dozens of the largest companies from the Fortune Global 500, as well as many hundreds of other regional and local companies and their brands around the world. Since 2017, Deng Delong has been the President of the company. Trout & Partners has offices in more than 30 countries, the company's headquarters is in the United States. OUR HISTORY IN POLAND Trout & Partners has been operating in Poland since the early stages of the market economy formation. Under the leadership of Mirosław Ciaś, an experienced marketing and communications expert, the company has worked closely with many Polish and international companies to position and develop their brands in the new economic reality. Poland, along with other countries in the CEE region, has become a key economic player in the European market and an important consumer market. Brands evolve, purchasing habits change, and new generations of consumers enter the market. And due to the positioning philosophy of Jack Trout, Trout & Partners Poland guides its clients to capture new trends and successfully position and reposition their companies and products. Jack Trout saw a potential in Polish firms by developing a niche positioning as specialists in their respective industries. Today, in 2024, a new generation is taking over the leadership of Trout & Partners Poland. Eugene Boury has successfully transformed businesses and brands in neighboring countries of the region for many years. This required skill, persistence, and innovation. With 15 years of experience in strategic positioning, Eugene Boury will lead Trout & Partners Poland as a Partner.
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