UDAK’s design aesthetic will focus on “doing more” than just producing regular garments. Most of UDAK’s textile represents the rich Sri Lankan heritage. And when we speak about Sri Lankan heritage, we cannot miss out on traditional handweaving which plays a vital role in shaping the economy, diversity, and culture of Sri Lanka. Hand weaving is currently considered a dying art even for a country known for rich, beautiful handmade products that engage tradition and at risk of fading away in the next couple of years as the world has moved into a more technically advanced period where primitive design techniques have been replaced with advanced machinery. Hence Sri Lankan traditional artisans are experiencing a threat as weaving is one of the biggest sources of income in rural areas. In order to end this generational poverty, UDAK’s aim is to uplift the local artisans through the brand by incorporating handweaving into a contemporary trend that will reach the consumer demand.
UDAK believes that to end generational poverty, we must generate economic opportunities for these talented local artisans to provide for themselves. These traditional textile techniques have the power to provide authentic designs to make the product more authentic and expressive.
UDAK’s take on clothing will encompass practicality, multi-tasking, comfort and uniqueness. We value a good relationship with the consumer, interact with them and get their feedback on the garment and progress as necessary. The range of clothing will feature exaggerated necklines, sleeve lengths and asymmetric details. Each range will consist of a colour story inspired by spectacular locations in Sri Lanka that incorporates earthy tones fused with bright contrasting hues to make it easy to dress up or dress down.
Company Details
- Founded
- -
- Industry
- Retail Apparel And Fashion
- NAICS
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Clothing and Clothing Accessories StoresClothing StoresShoe StoresMen's Clothing StoresWomen's Clothing StoresChildren's and Infants' Clothing StoresFamily Clothing StoresClothing Accessories StoresOther Clothing Stores
- Keywords
- EKKO.
Udak | Sri Lanka Questions
Udak | Sri Lanka's LinkedIn profile is https://www.linkedin.com/company/udak-sri-lanka
Udak | Sri Lanka's industry is
Retail Apparel and Fashion
Udak | Sri Lanka's top competitors are
Hirdaramani Group,
Charini,
Lovi Ceylon,
Tharshana,
Fashion Bug (Pvt) Ltd.,
Star Garments Group,
Cool Planet,
Nithya,
Ekko,
Kelly Felder.
Udak | Sri Lanka's categories are Retail Apparel and Fashion
Udak | Sri Lanka's founding year is 2018
