It's remarkable to see the growth and transformation of Ultra Liquors over the past 30 years. Starting as a group of 12 neighbourhood liquor stores in 1986 and expanding to 81 stores across South Africa is a testament to the company's success and dedication to its customers. Remaining a privately held company shows a commitment to maintaining its values and principles.We have been rated by AC Nielsen as one of the top three retail liquor chains by volume in South Africa, enabling us to offer the most competitive pricing in the industry.
We have also been awarded the PMR Africa Golden Arrow award in the national retailer's category, voted best liquor store in South Africa by the readers of The Star newspaper, and were awarded a certificate for being one of the top 300 companies in S.A. for our contribution to the growth in the economy and job creation by the DTI.
The rebranding of the last Solly Kramer store as Ultra Liquors Express in 2021, along with the addition of Tabooz, reflects the company's adaptability and willingness to innovate to meet the evolving needs of its customers.
The acquisition of Liberty Liquors by the Robinson Liquors in 2015 has further expanded the group's presence and offerings, with Liberty Liquors earning recognition as one of the top liquor stores in KwaZulu-Natal.
Overall, it's clear that Ultra Liquors and its associated brands are dedicated to providing South African consumers and businesses with quality liquor products and excellent service.
In this journey of progress, we aim to expand and excel. Our vision is set on higher volumes and soaring sales, but we embrace a higher purpose too. As a national retailer with a significant impact, we place the planet and people at the heart of every choice we make. Together, we are transforming the way we conduct business, building a brighter and more sustainable tomorrow.
Company Details
- Employees
- 335
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- http://www.ultraliquors.co.za
- Keywords
- Kempton park.
Ultra Liquors / Liberty Liquors Questions
Ultra Liquors / Liberty Liquors's website is http://www.ultraliquors.co.za
Ultra Liquors / Liberty Liquors's LinkedIn profile is https://www.linkedin.com/company/ultraliquors
Ultra Liquors / Liberty Liquors has
335 employees.
View email and phone details for 335
employees at Ultra Liquors / Liberty Liquors.
Ultra Liquors / Liberty Liquors's industry is
Retail
Ultra Liquors / Liberty Liquors's top competitors are
Tiger Brands,
Oasis Liquor Distributors,
The Blue Bottle Group,
Ultra Liquor Store,
Big Daddy's Liquors,
Liquor City - The Liquor Boys,
South African Liquor Distributors,
Liquor City - The Liquor Boys,
The South African Breweries,
Ultra Liquors Klerksdorp.
Ultra Liquors / Liberty Liquors's categories are Retail
