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Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms. With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more. The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise. Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry. Karen Barrett is the CEO and founder of Unbiased. *** UK website: www.unbiased.co.uk US website: www.unbiased.com

Company Details

Employees
149
Founded
-
Address
Farringdon, London,united Kingdom
Phone
448000236868
Industry
Technology, Information And Internet
HQ
London
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The value of financial advice: how much is it actually worth? Unbiased

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7 in 10 Brits prefer financial advice from a person rather than AI - Unbiased

7 in 10 Brits prefer financial advice from a person rather than AI Unbiased

What makes a woman more likely to seek financial advice? - Unbiased

What makes a woman more likely to seek financial advice? Unbiased

Pensions Awareness Week: financial advisers share their top tips - Unbiased

Pensions Awareness Week: financial advisers share their top tips Unbiased

Women prioritise clarity and credentials from financial advisers not gender, new research reveals - Unbiased

Women prioritise clarity and credentials from financial advisers not gender, new research reveals Unbiased

Unbiased Pro launches the first AI growth assistant for financial advisers - Unbiased

Unbiased Pro launches the first AI growth assistant for financial advisers Unbiased

Unbiased connects UK financial advisers to £37 billion of assets in 2024 - Unbiased

Unbiased connects UK financial advisers to £37 billion of assets in 2024 Unbiased

47% of financial advice seekers manage the domestic finances alone, new research reveals - Unbiased

47% of financial advice seekers manage the domestic finances alone, new research reveals Unbiased

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Charles Schwab UK platform review: what are the pros and cons? Unbiased

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The top 5 world's richest women (2024) Unbiased

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UK state pension: the countries where your pension will remain frozen Unbiased

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Referrals vs digital leads : why digital leads are now essential for adviser growth Unbiased

Financial advisers for young adults: what you need to know - Unbiased

Financial advisers for young adults: what you need to know Unbiased

Unbiased reports £37bn in new assets - Money Marketing

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New research reveals the top barrier to growth for UK financial advisers - Unbiased

New research reveals the top barrier to growth for UK financial advisers Unbiased

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New Unbiased research reveals how couples manage their finances Unbiased

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Majority of Brits want people, not AI, for financial advice - but see potential for AI in supporting roles Unbiased

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The impact of AI in financial advice: what it means for you and your adviser Unbiased

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The top 10 best mining companies to invest in (by revenue) Unbiased

Unbiased research reveals financial engagement gap among UK women and men - Unbiased

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Women are 45% more likely to have inherited assets as the Great Wealth Transfer speeds up - Unbiased

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The future of bitcoin & cryptocurrency: 2022 and beyond - Unbiased

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AI in action: How advisers can go beyond admin tasks and get real benefits from AI Unbiased

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Top financial adviser events & conferences in 2025 - Unbiased

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Where are the happiest retirement hotspots in Wales? - Unbiased

Where are the happiest retirement hotspots in Wales? Unbiased

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Revealed: the top 10 UK cities with the highest demand for financial advice Unbiased

Less than 9% of savers received financial advice in the past year, FCA survey reveals - Unbiased

Less than 9% of savers received financial advice in the past year, FCA survey reveals Unbiased

Who are the best pension providers in the UK? - Unbiased

Who are the best pension providers in the UK? Unbiased

Rathbones UK investment management review: what are the pros and cons? - Unbiased

Rathbones UK investment management review: what are the pros and cons? Unbiased

Where are the happiest retirement hotspots in Scotland? - Unbiased

Where are the happiest retirement hotspots in Scotland? Unbiased

What was the most popular month and day for financial advice, and what does this mean for 2025? - Unbiased

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Interest rates held at 4.5%: what could happen to your finances? Unbiased

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Bitcoin in 2025: the future of bitcoin and what to expect Unbiased

What are the best alternatives to Fidelity in the UK? - Unbiased

What are the best alternatives to Fidelity in the UK? Unbiased

Student loan repayment threshold changes: everything you need to know - Unbiased

Student loan repayment threshold changes: everything you need to know Unbiased

What are the best alternatives to Hargreaves Lansdown? - Unbiased

What are the best alternatives to Hargreaves Lansdown? Unbiased

£7 trillion is changing hands: what the great wealth transfer means for you - Unbiased

£7 trillion is changing hands: what the great wealth transfer means for you Unbiased

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Making Tax Digital: what is it & how does it work? Unbiased

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Investment statistics in the UK: a comprehensive overview Unbiased

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End of tax year checklist: what do you need to do? Unbiased

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The top banks in the UK: 10 of the best Unbiased

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Is buy-to-let still worth it? Unbiased

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Where are the happiest retirement hotspots in the UK? Unbiased

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71% of UK adults don't understand IHT, Schroders report reveals Unbiased

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What’s the average first-time buyer deposit in 2025? Unbiased

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Unbiased achieves SOC 2 Type II certification, highlighting commitment to data security - Unbiased

Unbiased achieves SOC 2 Type II certification, highlighting commitment to data security Unbiased

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What are the best alternatives to Trading 212 in the UK? Unbiased

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20 business ideas for making money online Unbiased

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UK cryptocurrency tax guide : everything you need to know Unbiased

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Where are the 10 best places to invest in property in the UK? Unbiased

Unbiased founder Karen Barrett wins the Great British Entrepreneur of the Year award - Unbiased

Unbiased founder Karen Barrett wins the Great British Entrepreneur of the Year award Unbiased

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Teachers' pension scheme: everything you need to know Unbiased

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The Unbiased Podcast: Money & Financial Wellbeing Insight and Advice Unbiased

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What are Christmas savings clubs & can they save you money? Unbiased

Autumn Budget 2024: what do the experts say about the major changes? - Unbiased

Autumn Budget 2024: what do the experts say about the major changes? Unbiased

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QuickBooks vs Sage: the pros and cons you must consider Unbiased

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Small business compliance UK – what you need to know Unbiased

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Help to buy alternatives: what are your options? Unbiased

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Why we need more female financial advisers Unbiased

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Investment scams: a consumer's guide on how to spot and avoid them Unbiased

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Do money saving & budgeting apps really work? Unbiased

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The great resignation: causes, impact & what it means for you Unbiased

The Private Office - Unbiased

The Private Office Unbiased

Amazon turns to Goldman to expand its business lending - Unbiased

Amazon turns to Goldman to expand its business lending Unbiased

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