Upshot Agency

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We use creativity, digital fluency, and cultural agility to lead brands through a world of change and unleash their full potential. As of March 2024, we are so proud to partner with our sister agency Amp to fully realize this shared mission. As a full-service advertising and activation agency, we find clarity and opportunity in a world where commerce, culture, media, and technology have blurred conventional boundaries. For brands like Corona Extra, Google, Quaker, Newell, Bibigo, Therma-Tru and Karo we develop brand-building ideas that break conventions, inspire participation, and build equity. Since our founding in 1994 by members of the LGBTQ community, Upshot has set out to create a creative agency fueled by cultural curiosity and a progressive mindset. In fact, 6 of the 8 members of our executive leadership team identify as female or a member of the minority community. We are proud to be one of a select group of agencies to participate in BLAC: Building Leaders and Creators, an internship program focused on bringing more Black talent to the advertising industry. Upshot is a member of Advantage Solutions, the leading provider of outsourced sales and marketing solutions to consumer goods companies and retailers.

Company Details

Employees
99
Founded
-
Address
1756 W. Lake Street, Chicago,il 60612,united States
Phone
(312)943-0900
Industry
Advertising Services
NAICS
Marketing Consulting Services
HQ
Chicago, IL
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News

In Budget Logs It Tried to Hide, White House Wrests More Control Over Spending - The New York Times

In Budget Logs It Tried to Hide, White House Wrests More Control Over Spending The New York Times

Amp Unifies Five Specialized Agencies Into one Integrated Company - ADWEEK

Amp Unifies Five Specialized Agencies Into one Integrated Company ADWEEK

Vikings Keep $40 Million ‘Upshot’ Option on Table Amid Sam Darnold Uncertainty - Heavy Sports

Vikings Keep $40 Million ‘Upshot’ Option on Table Amid Sam Darnold Uncertainty Heavy Sports

Upshot agency sold for the third time in 18 years - Reel Chicago

Upshot agency sold for the third time in 18 years Reel Chicago

Trump Has Cut Science Funding to Its Lowest Level in Decades - The New York Times

Trump Has Cut Science Funding to Its Lowest Level in Decades The New York Times

Workday Acquires Upshot, Strengthens Data Science Expertise - Workday Blog

Workday Acquires Upshot, Strengthens Data Science Expertise Workday Blog

Upshot Marketing sold to California firm - Crain's Chicago Business

Upshot Marketing sold to California firm Crain's Chicago Business

The Upshot: All About Estonia! [Pres. by Pound Disc Golf] - Ultiworld Disc Golf

The Upshot: All About Estonia! [Pres. by Pound Disc Golf] Ultiworld Disc Golf

Women’s Pro Basketball Welcomes New League UPSHOT - Pollstar News

Women’s Pro Basketball Welcomes New League UPSHOT Pollstar News

A Running List of Policies Rejected From the Republican Megabill - The New York Times

A Running List of Policies Rejected From the Republican Megabill The New York Times

Upshot Agency launches Corona de Mayo campaign for Corona Extra - Reel Chicago

Upshot Agency launches Corona de Mayo campaign for Corona Extra Reel Chicago

Which Federal Programs Are Under Scrutiny? The Budget Office Named 2,600 of Them. - The New York Times

Which Federal Programs Are Under Scrutiny? The Budget Office Named 2,600 of Them. The New York Times

Millions of Dead People on Social Security? The Agency’s Own Data Says Otherwise. - The New York Times

Millions of Dead People on Social Security? The Agency’s Own Data Says Otherwise. The New York Times

Why I.R.S. Audits, Already at Their Lowest Levels, May Fall Further - The New York Times

Why I.R.S. Audits, Already at Their Lowest Levels, May Fall Further The New York Times

Thousands of U.S. Government Web Pages Have Been Taken Down Since Friday - The New York Times

Thousands of U.S. Government Web Pages Have Been Taken Down Since Friday The New York Times

A Complete List of Everything in the House Republican Bill, and How Much It Would Cost or Save - The New York Times

A Complete List of Everything in the House Republican Bill, and How Much It Would Cost or Save The New York Times

DOGE Quietly Deletes the 5 Biggest Spending Cuts It Celebrated Last Week - The New York Times

DOGE Quietly Deletes the 5 Biggest Spending Cuts It Celebrated Last Week The New York Times

DOGE Claimed It Saved $8 Billion in One Contract. It Was Actually $8 Million. - The New York Times

DOGE Claimed It Saved $8 Billion in One Contract. It Was Actually $8 Million. The New York Times

DOGE’s Only Public Ledger Is Riddled With Mistakes - The New York Times

DOGE’s Only Public Ledger Is Riddled With Mistakes The New York Times

Squirrels, Soda and Tractors: 12 Emergencies You Never Thought About but Election Officials Are Prepared For - The New York Times

Squirrels, Soda and Tractors: 12 Emergencies You Never Thought About but Election Officials Are Prepared For The New York Times

The Upshot for Marketers as Social Media Platforms Evolve in 2024 - Social Media Today

The Upshot for Marketers as Social Media Platforms Evolve in 2024 Social Media Today

Opinion | The Upshot of Trump’s D.C. Crackdown - The Wall Street Journal

Opinion | The Upshot of Trump’s D.C. Crackdown The Wall Street Journal

Upshot adds Michael Rivera as Executive Creative Director - Reel Chicago

Upshot adds Michael Rivera as Executive Creative Director Reel Chicago

Upshot Coffee Flyby opening in Road Crew Coffee space in Tower Grove South - Sauce Magazine

Upshot Coffee Flyby opening in Road Crew Coffee space in Tower Grove South Sauce Magazine

10 Data Points and Documents That Made Us 🤔 in 2023 (Published 2023) - The New York Times

10 Data Points and Documents That Made Us 🤔 in 2023 (Published 2023) The New York Times

Transit Has Been Battered by Coronavirus. What’s Ahead May Be Worse. (Published 2020) - The New York Times

Transit Has Been Battered by Coronavirus. What’s Ahead May Be Worse. (Published 2020) The New York Times

Traffic Enforcement Dwindled in the Pandemic. In Many Places, It Hasn’t Come Back. (Published 2024) - The New York Times

Traffic Enforcement Dwindled in the Pandemic. In Many Places, It Hasn’t Come Back. (Published 2024) The New York Times

Bibigo Partners With Upshot To Deliver Brand Campaign Worthy of Sharing - SHOOTonline

Bibigo Partners With Upshot To Deliver Brand Campaign Worthy of Sharing SHOOTonline

Upshot: Jacksonville to welcome new professional women's basketball league - The Florida Times-Union

Upshot: Jacksonville to welcome new professional women's basketball league The Florida Times-Union

10 Years, 100 Stories: The Work That Defines the Upshot (Published 2024) - The New York Times

10 Years, 100 Stories: The Work That Defines the Upshot (Published 2024) The New York Times

How Do the Police Actually Spend Their Time? (Published 2020) - The New York Times

How Do the Police Actually Spend Their Time? (Published 2020) The New York Times

The Upshot of Microsoft’s Activision Deal: Big Tech Can Get Even Bigger (Published 2023) - The New York Times

The Upshot of Microsoft’s Activision Deal: Big Tech Can Get Even Bigger (Published 2023) The New York Times

‘The Cash Monster Was Insatiable’: How Insurers Exploited Medicare for Billions (Published 2022) - The New York Times

‘The Cash Monster Was Insatiable’: How Insurers Exploited Medicare for Billions (Published 2022) The New York Times

Influitive Launches Upshot to Create Authentic Customer Stories for B2B Companies - PR Newswire

Influitive Launches Upshot to Create Authentic Customer Stories for B2B Companies PR Newswire

Here Is Everything That Has Changed Since Congestion Pricing Started in New York - The New York Times

Here Is Everything That Has Changed Since Congestion Pricing Started in New York The New York Times

Can’t Think, Can’t Remember: More Americans Say They’re in a Cognitive Fog (Published 2023) - The New York Times

Can’t Think, Can’t Remember: More Americans Say They’re in a Cognitive Fog (Published 2023) The New York Times

Trump’s Astonishing 100 Days, in 8 Charts - The New York Times

Trump’s Astonishing 100 Days, in 8 Charts The New York Times

Damage From OxyContin Continues to Be Revealed (Published 2020) - The New York Times

Damage From OxyContin Continues to Be Revealed (Published 2020) The New York Times

The Uneven Effect of Remote Work, in One List (Published 2023) - The New York Times

The Uneven Effect of Remote Work, in One List (Published 2023) The New York Times

How Trump’s Medical Research Cuts Would Hit Colleges and Hospitals in Every State - The New York Times

How Trump’s Medical Research Cuts Would Hit Colleges and Hospitals in Every State The New York Times

What Can House Republicans Cut Instead of Medicaid? Not Much. - The New York Times

What Can House Republicans Cut Instead of Medicaid? Not Much. The New York Times

Advantage Solutions Acquires Upshot 11/30/2016 - MediaPost

Advantage Solutions Acquires Upshot 11/30/2016 MediaPost

The Exceptionally American Problem of Rising Roadway Deaths (Published 2022) - The New York Times

The Exceptionally American Problem of Rising Roadway Deaths (Published 2022) The New York Times

A Huge Number of Homeowners Have Mortgage Rates Too Good to Give Up (Published 2024) - The New York Times

A Huge Number of Homeowners Have Mortgage Rates Too Good to Give Up (Published 2024) The New York Times

Hospitals Sued to Keep Prices Secret. They Lost. (Published 2020) - The New York Times

Hospitals Sued to Keep Prices Secret. They Lost. (Published 2020) The New York Times

Just How Bad Was the Pollution in New York? (Published 2023) - The New York Times

Just How Bad Was the Pollution in New York? (Published 2023) The New York Times

Just How Formulaic Are Hallmark and Lifetime Holiday Movies? We (Over)analyzed 424 of Them. (Published 2023) - The New York Times

Just How Formulaic Are Hallmark and Lifetime Holiday Movies? We (Over)analyzed 424 of Them. (Published 2023) The New York Times

Are Trump’s Actions Truly Unprecedented? We Asked 35 Historians. - The New York Times

Are Trump’s Actions Truly Unprecedented? We Asked 35 Historians. The New York Times

Trump Raises New Threat to Sanctuary Cities: Blocking Transportation Dollars - The New York Times

Trump Raises New Threat to Sanctuary Cities: Blocking Transportation Dollars The New York Times

“The Upshot” is the New York Times’ replacement for Nate Silver’s FiveThirtyEight - qz.com

“The Upshot” is the New York Times’ replacement for Nate Silver’s FiveThirtyEight qz.com

Putting a Dollar Value on Life? Governments Already Do (Published 2020) - The New York Times

Putting a Dollar Value on Life? Governments Already Do (Published 2020) The New York Times

Income Mobility Charts for Girls, Asian-Americans and Other Groups. Or Make Your Own. (Published 2018) - The New York Times

Income Mobility Charts for Girls, Asian-Americans and Other Groups. Or Make Your Own. (Published 2018) The New York Times

Money, Race and Success: How Your School District Compares (Published 2016) - The New York Times

Money, Race and Success: How Your School District Compares (Published 2016) The New York Times

2016 Election Forecast: Who Will Be President? (Published 2016) - The New York Times

2016 Election Forecast: Who Will Be President? (Published 2016) The New York Times

The First Count of Fentanyl Deaths in 2016: Up 540% in Three Years (Published 2017) - The New York Times

The First Count of Fentanyl Deaths in 2016: Up 540% in Three Years (Published 2017) The New York Times

Extensive Data Shows Punishing Reach of Racism for Black Boys (Published 2018) - The New York Times

Extensive Data Shows Punishing Reach of Racism for Black Boys (Published 2018) The New York Times

Bottleneck for U.S. Coronavirus Response: The Fax Machine (Published 2020) - The New York Times

Bottleneck for U.S. Coronavirus Response: The Fax Machine (Published 2020) The New York Times

New York Times launches data journalism site The Upshot - The Guardian

New York Times launches data journalism site The Upshot The Guardian

Is the Trump Presidency Getting More Normal? Experts Rate 28 Events (Published 2017) - The New York Times

Is the Trump Presidency Getting More Normal? Experts Rate 28 Events (Published 2017) The New York Times

In Reversal Because of A.I., Office Jobs Are Now More at Risk (Published 2023) - The New York Times

In Reversal Because of A.I., Office Jobs Are Now More at Risk (Published 2023) The New York Times

When They Warn of Rare Disorders, These Prenatal Tests Are Usually Wrong (Published 2022) - The New York Times

When They Warn of Rare Disorders, These Prenatal Tests Are Usually Wrong (Published 2022) The New York Times

Some Colleges Have More Students From the Top 1 Percent Than the Bottom 60. Find Yours. (Published 2017) - The New York Times

Some Colleges Have More Students From the Top 1 Percent Than the Bottom 60. Find Yours. (Published 2017) The New York Times

Americans Are Having Fewer Babies. They Told Us Why. (Published 2018) - The New York Times

Americans Are Having Fewer Babies. They Told Us Why. (Published 2018) The New York Times

On Coronavirus, Americans Still Trust the Experts (Published 2020) - The New York Times

On Coronavirus, Americans Still Trust the Experts (Published 2020) The New York Times

Short Answers to Hard Questions About the Opioid Crisis (Published 2017) - The New York Times

Short Answers to Hard Questions About the Opioid Crisis (Published 2017) The New York Times

Who Will Win The Senate? — The Upshot Senate Forecasts — NYTimes.com - The New York Times

Who Will Win The Senate? — The Upshot Senate Forecasts — NYTimes.com The New York Times

Is There a Connection Between Undocumented Immigrants and Crime? (Published 2019) - The New York Times

Is There a Connection Between Undocumented Immigrants and Crime? (Published 2019) The New York Times

‘When I See Racial Disparities, I See Racism.’ Discussing Race, Gender and Mobility (Published 2018) - The New York Times

‘When I See Racial Disparities, I See Racism.’ Discussing Race, Gender and Mobility (Published 2018) The New York Times

Dismal Voucher Results Surprise Researchers as DeVos Era Begins (Published 2017) - The New York Times

Dismal Voucher Results Surprise Researchers as DeVos Era Begins (Published 2017) The New York Times

Upshot research reveals how the gym craze is creating a new cult lifestyle in America - The Business Journals

Upshot research reveals how the gym craze is creating a new cult lifestyle in America The Business Journals

You Are What You Watch? The Social Effects of TV (Published 2019) - The New York Times

You Are What You Watch? The Social Effects of TV (Published 2019) The New York Times

Introducing WordleBot, the Upshot’s Daily Wordle Companion (Published 2022) - The New York Times

Introducing WordleBot, the Upshot’s Daily Wordle Companion (Published 2022) The New York Times

When Algorithms Discriminate (Published 2015) - The New York Times

When Algorithms Discriminate (Published 2015) The New York Times

Drug Deaths in America Are Rising Faster Than Ever (Published 2017) - The New York Times

Drug Deaths in America Are Rising Faster Than Ever (Published 2017) The New York Times

How Y’all, Youse and You Guys Talk (Published 2024) - The New York Times

How Y’all, Youse and You Guys Talk (Published 2024) The New York Times

How Gary Becker Transformed the Social Sciences (Published 2014) - The New York Times

How Gary Becker Transformed the Social Sciences (Published 2014) The New York Times

How Many Deaths Did Volkswagen’s Deception Cause in the U.S.? (Published 2015) - The New York Times

How Many Deaths Did Volkswagen’s Deception Cause in the U.S.? (Published 2015) The New York Times

Andreessen Horowitz, Deal Maker to the Stars of Silicon Valley (Published 2015) - The New York Times

Andreessen Horowitz, Deal Maker to the Stars of Silicon Valley (Published 2015) The New York Times

Uber’s Secret Agents: When Poaching Becomes Unethical (Published 2014) - The New York Times

Uber’s Secret Agents: When Poaching Becomes Unethical (Published 2014) The New York Times

The 598 People, Places and Things Donald Trump Has Insulted on Twitter: A Complete List (Published 2016) - The New York Times

The 598 People, Places and Things Donald Trump Has Insulted on Twitter: A Complete List (Published 2016) The New York Times

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