The U.S. Joint Industry Committee (JIC) was created in January 2023 as a collaborative forum for both media buyers and video suppliers to work together to define a more sustainable model for long-form video measurement. Its initial charter at launch is executing a certification for new currencies and creating a harmonized streaming viewership dataset through OpenAP. By defining common standards around cross-platform measurement, it will seek to provide transparency into transactional readiness of cross-platform currencies and ultimately enable more competition of measurement solutions.
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U.S. Joint Industry Committee's website is https://www.usjointindustrycommittee.com
U.S. Joint Industry Committee's LinkedIn profile is https://www.linkedin.com/company/us-joint-industry-committee
U.S. Joint Industry Committee has
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U.S. Joint Industry Committee's industry is
Advertising Services
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U.S. Joint Industry Committee's categories are Advertising Services
