ValueBond Health Company Profile, Contacts & Intelligence

ValueBond Health Overview

In 2006 the ValueBond Health program was established specifically for prescription medicine communications. To circumnavigate the heavy legal challenges associated with incentivisation of patients the VBH program incorporated a charity donation to made by BSM on behalf of the patient each time a prescription was dispensed at a pharmacy. This was legally approved in 2007 by Pharmacy lawyers Russell Church (UK ) and Stibbe (Europe) making VBH the only prescription loyalty program in Europe. Following 4 trials in UK and the incorporation of the subsequent learnings( Local charities drive footfall and community is key to the project etc) the first pilot was launched in Belgium Waterloo in 2008 with a chain 32 pharmacies. A UK pilot is just starting in Kent using the same method described later in this document. www.valuebondhealth.com

Headquarters

London, City of, United Kingdom

Website

www.bluestormmedia.co.uk

Industry

Pharmaceutical Manufacturing

Founded

2006

NAICS

Pharmaceutical and Medicine Manufacturing, Medicinal and Botanical Manufacturing

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