Vivida is a pioneering premium lifestyle brand, on a mission to build a Nike of adventure, wellbeing and connection.
Not just better, Vivida product is different. Every Vivida design — whether outerwear, active swimwear or sleep masks — bridges technical & functional with luxury, creativity & beauty in a way that is unique in the marketplace.
With a name & purpose derived from ‘life well lived’ in spanish, Vivida Lifestyle was initially founded by David Harris-Burland as a purely passion-driven project serving as a daily reminder to live life to the fullest - always striving to find connection to and appreciation for the natural wonders that surround us, and are inside us...
Vivida was born from this concept of lifestyle rooted in adventure, water, connection and wellbeing, rather than a lifestyle created from product. Unlike many other brands – Nike, Patagonia, etc. that began with a shoe, piton or other consumer need illuminated and then expanded upon, Vivida has evolved from a place quite the opposite, which is our unique strength.
From humble beginnings, garden storage, David & his mum personally packaging and waiting in line to post every order, to now having sold 85,000 units and booked £3,800,000 in sales, Vivida has come far. Vivida is no longer just a vision. It’s a reality with a momentum of its own. Vivida is not a marketing ploy, strategy, or image with a manufactured message or purpose. Vivida is real. Those who know it, feel it, and keep coming back for more. And just as brands before us have pioneered new approaches to emerging markets and trends, so too will Vivida, at this perfect intersection of consumer awareness, a deep need for authenticity, sustainability, wellbeing and happiness… as a lifestyle.
The team have an ambitious and original vision to transcend the traditional boundaries of fashion and genuinely inspire and empower a life well-lived - one rooted in purpose & connection; connection to adventure, nature, others and oneself.
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