In 2007 Tim Radley set up VM-Unleashed to create a company that specializes in developing world-class customer experiences in physical and digital shops.
For more than a decade much of the work has remained focused on the physical shop environment. Despite the increase in digital sales, even in the UK, physical shops remain important as part of a multi-channel, multi-touchpoint strategy.
However, the physical shop is changing rapidly. Its role is no longer just about selling physical product, but about delivering services and fulfilment across channels. Functions that are exclusive to physical shops such as fitting and personal shopping, and functions which have been initiated online such as click& collect, deliveries and returns.
In essence the ‘shop’ or ‘store’ is evolving into a ‘retail hub.’ The retail hub is built around 4 integrated areas. The ‘shopper paradise’ is still the centrepiece consisting of product displays and associated customer service. The ‘collection crossroads’ satisfies the needs of the omnichannel shopper and facilitates the collection, delivery, return and exchange of goods. Ironically this is also now a main driver of shop traffic.
The ‘community hub’ uses shop space to form links with the customer and local communities, from staging events, running courses, and providing a setting and showcase for community initiatives. Shop colleague involvement and interaction are essential to the community hub. Finally, retail hubs use excess and flexible shop space for ‘business centres’ allowing the cost-effective delivery of retail places that include business and community offices and working space, as well as residential use for shop colleagues and local communities.
VM-unleashed has evolved to stay-ahead of these trends. It offers clients its established skills and support in creating shop experiences, with a new appreciation of the other elements that now form part of the DNA of ‘shops of the future.’ The retail hub.
Company Details
- Founded
- -
- Address
- Tunbridge Wells, Gb
- Industry
- Retail
- NAICS
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Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- vm-unleashed.com
- Keywords
- merchandising, multi-channel, retail specialists, retail training, assortment planning, international retail, visual merchandising, customer insight, fashion retailers, retail brands, retail innovation, space planning, e-commerce, commercial retail strategy, shop of the future, retail, retail disruption, retail consultant, retail strategy, retail meaning, retail workshops, essential retailers, design agency.
- HQ
- Tunbridge Wells
- Competitors
Vm-Unleashed! Ltd Questions
Vm-Unleashed! Ltd's website is vm-unleashed.com
Vm-Unleashed! Ltd's LinkedIn profile is https://uk.linkedin.com/company/vm-unleashed
Vm-Unleashed! Ltd's industry is
Retail
Vm-Unleashed! Ltd's categories are Retail
Vm-Unleashed! Ltd's founding year is 2007
