W3 Marketing Lab Company Profile, Contacts & Intelligence

W3 Marketing Lab Overview

The days of your prospect’s buyer’s journey being anonymous are over. It’s transforming and it’s happening faster than you think. The B2B digital buyer’s journey is now transparent. No more anonymity. Your company can now track and monitor your marketplace’s digital behavior using identity resolution. With identity resolution you have the ability to identify by name those who are actively researching a purchase of the products or services your company sells. This includes those prospects on your website. To do identity resolution, you need what’s called an identity graph, sometimes called an ID graph. An identity graph is a database that stores all identifiers that correlate with that particular person. Things such as a cookie, a device ID, a persistent identifier for a particular ad channel, their user agent, their browser, these are all pieces that help connect their identity. By having an identity graph, you can recognize a person, regardless of their device, and monitor all of their digital behavior. Our system collects and processes the individual identity on over 40 billion pieces of digital behavior. This includes things like URL-level navigation, keyword search, content consumption, and ad campaign response. The first thing we do is onboard your marketplace to our identity graph. This is how we start to collect all of the behaviors that are relevant to the buying behaviors of what you sell. Because of the identity graph, we’re able to track and monitor their digital behaviors across 40 billion data triggers per day. And we’re just asking the simple question, “Is this person in our client’s marketplace? And if so, is this behavior exactly like previous conversions?” If yes, now we start collecting more of that person’s behavior and we build out the behavior pattern. The machine is taught to predict, and if that prediction continues to have behavior, we’ll push it as a lead (an InMarket lead). If we make a prediction and you run ads to it (we’

Headquarters

Boise, Idaho, United States

Website

w3marketinglab.com

Industry

Advertising Services

NAICS

Marketing Consulting Services

W3 Marketing Lab Contact Intelligence

See which contact channels and departments are represented in the visible AeroLeads data.

W3 Marketing Lab People & Org Chart Preview

Sample people records show job titles and whether email or phone data is available without exposing raw contact details.