W4 - Performance Ad Market™

W4 LLC was acquired by Digital Media Solutions on July 1, 2018. The W4 Performance Ad Market™ was officially wound down on Jan 1, 2025. Past Description: The W4 Performance Ad Market™ intelligently distributes marketing campaigns through an expansive network of publishers across multiple online channels while providing the technology, testing, analytics, process, experience and people-power to help you achieve your campaign goals profitably. We are able to develop and optimize high-converting creatives as well as recruit, vet, monitor and mobilize quality online publishers on your behalf. All while ensuring accurate tracking, reporting, and quality assurance including brand compliance. All you have to do is count your profits and take all the credit for choosing us! Our marketplace reaches millions of consumers a day - inquire today to learn what we can do for you! Are you a Publisher? Earn More with W4! Publishers work with W4 because we have the broadest mix of high-yielding campaigns in all IAB categories, allowing traffic from all over the US. With our seasoned team, we provide one-on-one expert advice, resulting in more revenue for you! 1. High Yielding Campaigns • CPA, CPC and CPM campaigns available to qualifying publishers. • After proven traffic quality, access to private, branded CPM campaigns. • Internal campaign testing to assure performance and yield. 2. Publisher Support • W4 is led by the most experienced team in the business. • Your account representative recommends campaigns that perform best with your audience. • Proprietary platform designed to suit the needs of publishers and maximize inventory yield. 3. Flexible Payment Terms • Standard payments are monthly Net 30. • Qualified publishers may receive weekly or semi-monthly payments. • Ongoing referral commission for referring publishers to us.