W9bi-S9bi Company Profile, Contacts & Intelligence

W9bi-S9bi Overview

w9bi-s9bi is a new enterprise founded by six Rotterdam Business School students in September of 2022. The brand name is derived from the Japanese term "Wabi-sabi," which refers to the uncovering of beauty in imperfection. On the surface, the company's name appears to be a witty wordplay that captures people's attention, however its vision is to discover beauty in the human, in the flawed, and in the acceptance of the life cycle in all its stages. Thus, the name connects to the clothing apparel because of its design. The reversible aspect of the jacket does not contain perfect patterns, but messy, creative, nonconventional ones that bring out the uniqueness of each individual. 侘寂 (Wabi-sabi) emphasizes acceptance, but the founders did not stop there. As can be seen, the number 9 appears twice in w9bi-s9bi, and it is not just for artistic nuances. The project members come from a diverse range of backgrounds and grew up in vastly different cultures. The company's objective is to connect the puzzle pieces in order to create an intriguing perspective, regardless of whether Asian inspired, European, or a combination of all. Thus, while 9 is an unlucky number in Japanese, it denotes "everlasting" in Chinese and is a potent spiritual emblem. Overall, the business aspires to promote a sustainable and unconventional tomorrow through its products, by not selling to customers but for them. Regardless of how cryptic, the firm is striving to create an intriguing initial product at the start of next year, as the opening sequence to a new story.

Headquarters

Rotterdam, Zuid-holland, Nl

Industry

Retail Apparel And Fashion

NAICS

Clothing and Clothing Accessories Stores, Clothing Stores

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