w9bi-s9bi is a new enterprise founded by six Rotterdam Business School students in September of 2022. The brand name is derived from the Japanese term "Wabi-sabi," which refers to the uncovering of beauty in imperfection. On the surface, the company's name appears to be a witty wordplay that captures people's attention, however its vision is to discover beauty in the human, in the flawed, and in the acceptance of the life cycle in all its stages. Thus, the name connects to the clothing apparel because of its design. The reversible aspect of the jacket does not contain perfect patterns, but messy, creative, nonconventional ones that bring out the uniqueness of each individual.
侘寂 (Wabi-sabi) emphasizes acceptance, but the founders did not stop there. As can be seen, the number 9 appears twice in w9bi-s9bi, and it is not just for artistic nuances. The project members come from a diverse range of backgrounds and grew up in vastly different cultures. The company's objective is to connect the puzzle pieces in order to create an intriguing perspective, regardless of whether Asian inspired, European, or a combination of all. Thus, while 9 is an unlucky number in Japanese, it denotes "everlasting" in Chinese and is a potent spiritual emblem.
Overall, the business aspires to promote a sustainable and unconventional tomorrow through its products, by not selling to customers but for them. Regardless of how cryptic, the firm is striving to create an intriguing initial product at the start of next year, as the opening sequence to a new story.
Company Details
- Address
- Rotterdam, 3072 Ag, Nl
- Industry
- Retail Apparel And Fashion
- NAICS
-
Clothing and Clothing Accessories StoresClothing StoresShoe StoresMen's Clothing StoresWomen's Clothing StoresChildren's and Infants' Clothing StoresFamily Clothing StoresClothing Accessories StoresOther Clothing Stores
- Keywords
- Nin Hao Centro De Idioma E Cultura.
- HQ
- Rotterdam
W9bi-S9bi Questions
W9Bi-S9Bi's LinkedIn profile is https://nl.linkedin.com/company/w9bi-s9bi
W9Bi-S9Bi's industry is
Retail Apparel and Fashion
W9Bi-S9Bi's top competitors are
J & M Fanwear,
Gnètho,
Nin Hao Centro De Idioma E Cultura,
Smart Clothing Collections,
The Fern Brand,
Speedcult, Llc,
Imprintsusa,
Intapol Industries Inc.,
Ft Reparatie,
Ortega Design Lab Ltd..
W9Bi-S9Bi's categories are Retail Apparel and Fashion
