SOLVING

Solving is an independent design practice that helps businesses turn ideas into meaningful products and services. By combining strategic thinking with hands-on design, it uncovers the real problem, aligns solutions with user needs and business goals, and delivers results that matter. Solving takes on complex challenges through creativity, collaboration, and focused innovation. Whether you’re looking to create user-friendly products, define a clear product vision, or drive change through innovation, Solving is here to help turn ideas into results. Behind Solving is Martijn Hinfelaar, a Design Director with over 20 years of experience in digital product design. Passionate about using design to solve real problems, he connects creativity with business needs to deliver practical, innovative solutions.