WED

WED is a London based brand established in 2019 by designers Amy Trinh and Evan Phillips. Blurring the line between ready-to-wear and occasion wear, WED dismantle the age-old concept of a one-day dress by encouraging people to rethink how they approach their clothes. WED focus on the principles of cut, craftsmanship and creating consciously, with a measured balance of fantasy and reality in their aesthetic and a process of sustainable working methods, informed by their surreal draping signatures. Through smart cutting and an eye for combining fabrics, WED’s sustainable practices result in a ‘chance design method’, utilising scraps, luxury deadstock materials and vintage occasion wear to breathe new life into otherwise discarded resources. WED have been recognised globally by publications such as Vogue US, British Vogue, I-D, Wallpaper, AnOther Magazine, NY Times, Tatler HK and WWD and were Semi-Finalists for the 2021 LVMH Prize.