Company intelligence

A Bad Idea Company Intelligence, Employees & Workforce Signals

People graph depth: 1 signals; 1 mapped workforce signals against a 2 employee size estimate.
Technology talent: 1; Technology-oriented role signals in the workforce graph.
Market focus: 4 signals; 2 category and specialty signals in the company record.
Peer size benchmark: 98.20K median employees; Median employee estimate across 2 related companies.

AeroLeads company intelligence

A Bad Idea workforce intelligence signals

Evidence from AeroLeads company records, matched professional profiles, and related company graph.

Medium confidence

Intelligence completeness

Basic intelligence record

3 of 11 major intelligence groups are available for this company.

Profile graph

Deep profile graph

1 mapped workforce signals against a 2 employee size estimate.

Data methodology

AeroLeads renders only source-backed fields for this company page.

4 source groups

Company record Matched profile graph Related company graph Company signal fields

Blank source fields are omitted

Related companies are ordered deterministically

Structured data uses aggregate counts only

Intelligence completeness

3 of 11 major intelligence groups are available for this company.

3 / 11 groups

Basic intelligence record 27.3%

Contactability Domain confidence Market and peer context

Domain trust signals

Domain confidence for tumblr.com is based on website domain and social profile.

35 / 100

Basic domain identity Limited domain evidence

Domain evidence combines website domain and social profile; raw email addresses are hidden.

Website domain

tumblr.com

The official website domain is available from the company source record.

Social profile

LinkedIn organization page

A LinkedIn organization page is present for this company record.

AeroLeads coverage snapshot

Profile sample: 1; Visible people attached to this company page.
Profile graph depth: Deep profile graph; 1 mapped workforce signals against a 2 employee size estimate.
Domain confidence: Basic domain identity; Domain confidence for tumblr.com is based on website domain and social profile.
Company signal breadth: Single-signal company record; Company-level signals include ownership.
Company ownership signal: Nonprofit organization record; Company source record includes source type Nonprofit.
Specialty signals: 1; Specialty tags in the company record.
Market specificity: Tagged market profile; 2 category and specialty signals in the company record.
Peer industry clusters: 2; Industries represented by related company records.
Related companies: 2; Company graph links available for comparison.
Industry benchmark: Peer-informed industry benchmark; Industry benchmark uses 2 related companies, 3 benchmark dimensions, and 3 peer evidence types from the AeroLeads related-company graph.
Peer benchmark confidence: Multi-signal peer benchmark evidence; Peer benchmark combines 2 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 3 evidence types: employee benchmarks, website records, social profiles.
Peer position benchmark: Employee-scale peer position benchmark; Peer-position benchmark shows employee scale above 0% of 2 comparable related peers.
Peer comparison matrix: Limited peer comparison; Compares this company with related-company evidence across employee scale and peer graph evidence.
Intelligence signal groups: 4; AeroLeads signal groups available for this company.

Market focus signals

Primary industry

Advertising Services

Market specificity

Tagged market profile

2 category and specialty signals in the company record.

Market evidence tier

Corroborated market evidence

Market evidence combines 4 classification signals from categories, specialties, and related peer industries.

Industry benchmark

Peer-informed industry benchmark

Industry benchmark uses 2 related companies, 3 benchmark dimensions, and 3 peer evidence types from the AeroLeads related-company graph.

Top peer industry: Financial Services; 50% of 2 related peer industry signals.
Peer benchmark evidence: Multi-signal peer benchmark evidence; Peer benchmark combines 2 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 3 evidence types: employee benchmarks, website records, social profiles.
Size position: Smaller than most related peers; 2 of 2 related employee-estimated peers are higher.
Peer graph strength: Partial peer evidence graph; Related peer graph has employee benchmarks, website records, and social profiles across 2 related companies.

Benchmark dimensions: peer graph strength, size benchmark, and size position.

Company signals

Company signal breadth

Single-signal company record

Company-level signals include ownership.

Limited company record evidence: Company record evidence combines 1 source-backed company signal type: ownership.

Company ownership

Nonprofit organization record

Company source record includes source type Nonprofit.

Company ownership evidence tier: Structured ownership evidence. Ownership evidence combines source type Nonprofit from structured company source fields.