What’s the Plan is a female-focused, hyperlocal Canadian media network designed to help people make the most out of city life. With a fast-growing audience of 300,000+ followers across Canada, we curate the best activities, experiences, and hidden gems — giving our community a simple answer to the question: “What’s the plan?”
We operate city-specific Instagram pages in Toronto, Vancouver, Calgary, Edmonton, Ottawa, and Montreal, with content tailored to each audience. From cute cafés and group-friendly plans to bucket list roundups and seasonal events, we spotlight the most shareable, talk-worthy things to do, all with a strong lens on what’s fun, aesthetic, and worth your time.
Built to drive real-world engagement, What’s the Plan helps our largely female Gen Z and Millennial audience discover new things to try with their friends, partners, or solo.
As part of the ZLR Media family, we partner with local businesses, national brands, and more to create content that converts attention into action, all while building one of Canada’s most trusted discovery platforms for young women.
Company Details
- Founded
- -
- Address
- Toronto, Ca
- Industry
- Broadcast Media Production And Distribution
- NAICS
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Broadcasting (except Internet)
- HQ
- Toronto
- Competitors
- Northly Media Group, Night Out, Waveroom, ZLR Media.
Whats The Plan Questions
Whats The Plan's LinkedIn profile is https://ca.linkedin.com/company/whatstheplanmedia
Whats The Plan's industry is
Broadcast Media Production and Distribution
Whats The Plan's categories are Broadcast Media Production and Distribution
Whats The Plan's founding year is 2023
