Ythera is inspired by the African woman - powerful, beautiful, strong, feminine, and her pursuit of excellence, not perfection. She is limitless, and so are we.
We empower women to embrace their beauty, strength, and confidence through skin, hair, body, fragrance, and home care products that nurture, celebrate, and inspire. Proudly made in Kenya, our products create jobs, foster independence, and help keep girls in school through menstrual cup donations.
Our Story
Founded in 2017 by Anna Njoroge, Ythera was created to honour and celebrate the African woman — her power, beauty, and grace. The brand draws inspiration from Anna’s grandmother and the Kikuyu name Waithera. The distinctive pattern of Ys in our logo reflects the timeless Kikuyu neckpiece, a symbol of strength, pride, and belonging. Every product tells this story: a celebration of heritage, resilience, and the limitless spirit of women.
Our Impact
Every Ythera product you choose helps change a life. For every item sold, we donate $1 to sponsor a Mina Menstrual Cup for a girl in Africa because no girl should miss school because of her period. Through our partnership with the Mina Foundation, we are working to end period poverty and keep girls where they belong: in the classroom, building their future.
Our Promise
We are committed to creating high-quality products using responsibly sourced, harm-free ingredients and processes. At Ythera, we care deeply about the well-being of our customers, our communities, and our environment.
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